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基于RFM和决策树模型构建专家推荐系统。融合了RFM模型和决策树模型,结合专业运营人员的业务经营,发掘潜在用户,进行推荐营销召回。
Customer segmentation using RFM analysis and KMeans Clustering
Hypothesizes that customers who have made a purchase recently, make regular or frequent purchases with you and spend a large amount with you, are more likely to respond positively to future engagem…