diff --git a/_config.yml b/_config.yml
index d054ecd..a0a99fc 100644
--- a/_config.yml
+++ b/_config.yml
@@ -14,7 +14,8 @@ locale : "en-US"
title : "Open Data Kit"
title_separator : "-"
name : &name "ODK Community" # &name is a YAML anchor which can be *referenced later
-description : &description "Home of Open Data Kit"
+description : &description "The Open Data Kit community produces free and open-source software for collecting, managing, and using data in resource-constrained environments."
+tagline : The standard for mobile data collection
url : "http://staging.opendatakit.org" # the base hostname & protocol for your site e.g. "https://mmistakes.github.io"
baseurl : # the subpath of your site, e.g. "/blog"
repository : "opendatakit/website"
diff --git a/_includes/page__hero.html b/_includes/page__hero.html
new file mode 100644
index 0000000..8c01828
--- /dev/null
+++ b/_includes/page__hero.html
@@ -0,0 +1,61 @@
+{% if page.header.image contains "://" %}
+ {% capture img_path %}{{ page.header.image }}{% endcapture %}
+{% else %}
+ {% capture img_path %}{{ page.header.image | relative_url }}{% endcapture %}
+{% endif %}
+
+{% if page.header.cta_url contains "://" %}
+ {% capture cta_path %}{{ page.header.cta_url }}{% endcapture %}
+{% else %}
+ {% capture cta_path %}{{ page.header.cta_url | relative_url }}{% endcapture %}
+{% endif %}
+
+{% if page.header.overlay_image contains "://" %}
+ {% capture overlay_img_path %}{{ page.header.overlay_image }}{% endcapture %}
+{% elsif page.header.overlay_image %}
+ {% capture overlay_img_path %}{{ page.header.overlay_image | relative_url }}{% endcapture %}
+{% endif %}
+
+{% if page.header.overlay_filter contains "rgba" %}
+ {% capture overlay_filter %}{{ page.header.overlay_filter }}{% endcapture %}
+{% elsif page.header.overlay_filter %}
+ {% capture overlay_filter %}rgba(0, 0, 0, {{ page.header.overlay_filter }}){% endcapture %}
+{% endif %}
+
+{% if page.header.image_description %}
+ {% assign image_description = page.header.image_description %}
+{% else %}
+ {% assign image_description = page.title %}
+{% endif %}
+
+{% assign image_description = image_description | markdownify | strip_html | strip_newlines | escape_once %}
+
+
\ No newline at end of file
diff --git a/_includes/seo.html b/_includes/seo.html
new file mode 100644
index 0000000..1cd9718
--- /dev/null
+++ b/_includes/seo.html
@@ -0,0 +1,166 @@
+
+{%- if site.url -%}
+ {%- assign seo_url = site.url | append: site.baseurl -%}
+{%- endif -%}
+{%- assign seo_url = seo_url | default: site.github.url -%}
+
+{% if site.title_separator %}
+ {% assign title_separator = site.title_separator | default: '-' | replace: '|', '|' %}
+{% endif %}
+
+{%- if page.title -%}
+ {%- assign seo_title = site.title | append: " " | append: title_separator | append: " " | append: page.title -%}
+{%- endif -%}
+
+{%- if seo_title -%}
+ {%- assign seo_title = seo_title | markdownify | strip_html | strip_newlines | escape_once -%}
+{%- endif -%}
+
+{%- assign canonical_url = page.url | replace: "index.html", "" | absolute_url %}
+
+{%- assign seo_description = page.description | default: page.excerpt | default: site.description -%}
+{%- if seo_description -%}
+ {%- assign seo_description = seo_description | markdownify | strip_html | strip_newlines | escape_once -%}
+{%- endif -%}
+
+{%- assign author = page.author | default: page.authors[0] | default: site:author -%}
+{%- assign author = site.data.authors[author] | default: author -%}
+
+{%- if author.twitter -%}
+ {%- assign author_twitter = author.twitter | replace: "@", "" -%}
+{%- endif -%}
+
+{%- assign page_large_image = page.header.og_image | default: page.header.overlay_image | default: page.header.image -%}
+{%- unless page_large_image contains '://' -%}
+ {%- assign page_large_image = page_large_image | absolute_url -%}
+{%- endunless -%}
+{%- assign page_large_image = page_large_image | escape -%}
+
+{%- assign page_teaser_image = page.header.teaser | default: site.og_image -%}
+{%- unless page_teaser_image contains '://' -%}
+ {%- assign page_teaser_image = page_teaser_image | absolute_url -%}
+{%- endunless -%}
+{%- assign page_teaser_image = page_teaser_image | escape -%}
+
+{%- assign site_og_image = site.og_image -%}
+{%- unless site_og_image contains '://' -%}
+ {%- assign site_og_image = site_og_image | absolute_url -%}
+{%- endunless -%}
+{%- assign site_og_image = site_og_image | escape -%}
+
+{%- if page.date -%}
+ {%- assign og_type = "article" -%}
+{%- else -%}
+ {%- assign og_type = "website" -%}
+{%- endif -%}
+
+{{ seo_title | default: site.title }}
+
+
+{% if author.name %}
+
+{% endif %}
+
+
+
+
+
+
+
+{% if page.excerpt %}
+
+{% endif %}
+
+{% if page_large_image %}
+
+{% elsif page_teaser_image %}
+
+{% endif %}
+
+{% if site.twitter.username %}
+
+
+
+
+
+ {% if page_large_image %}
+
+
+ {% else %}
+
+ {% if page_teaser_image %}
+
+ {% endif %}
+ {% endif %}
+
+ {% if author_twitter %}
+
+ {% endif %}
+{% endif %}
+
+{% if page.date %}
+
+{% endif %}
+
+{% if og_type == "article" and page.last_modified_at %}
+
+{% endif %}
+
+{% if site.facebook %}
+ {% if site.facebook.publisher %}
+
+ {% endif %}
+
+ {% if site.facebook.app_id %}
+
+ {% endif %}
+{% endif %}
+
+
+
+{% if paginator.previous_page %}
+
+{% endif %}
+{% if paginator.next_page %}
+
+{% endif %}
+
+{% if site.og_image %}
+
+{% endif %}
+
+{% if site.social %}
+
+{% endif %}
+
+{% if site.google_site_verification %}
+
+{% endif %}
+{% if site.bing_site_verification %}
+
+{% endif %}
+{% if site.alexa_site_verification %}
+
+{% endif %}
+{% if site.yandex_site_verification %}
+
+{% endif %}
+{% if site.naver-site-verification %}
+
+{% endif %}
+
\ No newline at end of file
diff --git a/_pages/software/index.md b/_pages/software/index.md
index e6d298e..790db9e 100644
--- a/_pages/software/index.md
+++ b/_pages/software/index.md
@@ -4,7 +4,6 @@ date: 2018-03-01T00:00:00+00:00
author_profile: false
layout: splash
permalink: /software/
-excerpt: "Find the right software for your needs and start installing."
feature_row:
- image_path: /assets/images/odk-collect.jpg
alt: "Looking for a simple way to collect data and analyze the results?"
diff --git a/index.html b/index.html
index 475e378..b304972 100644
--- a/index.html
+++ b/index.html
@@ -1,5 +1,4 @@
---
-title: "The standard for mobile data collection"
layout: splash
permalink: /
date: 2018-03-01T00:00:00-00:00