diff --git a/pom.xml b/pom.xml
index bb155532d0..d45a24feae 100644
--- a/pom.xml
+++ b/pom.xml
@@ -12,7 +12,7 @@
   <groupId>com.squareup.wire</groupId>
   <artifactId>wire</artifactId>
   <packaging>pom</packaging>
-  <version>2.0.0-BETA9</version>
+  <version>2.0.0-SNAPSHOT</version>
 
   <inceptionYear>2013</inceptionYear>
 
@@ -20,7 +20,7 @@
     <url>https://github.com/square/wire</url>
     <connection>scm:git:https://github.com/square/wire.git</connection>
     <developerConnection>scm:git:git@github.com:square/wire.git</developerConnection>
-    <tag>wire-2.0.0-BETA9</tag>
+    <tag>HEAD</tag>
   </scm>
 
   <organization>
diff --git a/sample/pom.xml b/sample/pom.xml
index 7eca830d40..c2c68cdfd9 100644
--- a/sample/pom.xml
+++ b/sample/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-sample</artifactId>
diff --git a/wire-compiler/pom.xml b/wire-compiler/pom.xml
index ec93c61d68..598b3e47b8 100644
--- a/wire-compiler/pom.xml
+++ b/wire-compiler/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-compiler</artifactId>
diff --git a/wire-gson-support/pom.xml b/wire-gson-support/pom.xml
index 27bd860090..40b0a079c6 100644
--- a/wire-gson-support/pom.xml
+++ b/wire-gson-support/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-gson-support</artifactId>
diff --git a/wire-java-generator/pom.xml b/wire-java-generator/pom.xml
index c8ca7ee3cd..1361839203 100644
--- a/wire-java-generator/pom.xml
+++ b/wire-java-generator/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-java-generator</artifactId>
diff --git a/wire-maven-plugin/pom.xml b/wire-maven-plugin/pom.xml
index 3bff0d53c9..9e245b203c 100644
--- a/wire-maven-plugin/pom.xml
+++ b/wire-maven-plugin/pom.xml
@@ -5,7 +5,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-maven-plugin</artifactId>
diff --git a/wire-runtime/pom.xml b/wire-runtime/pom.xml
index a73d5861b3..e95084ed2a 100644
--- a/wire-runtime/pom.xml
+++ b/wire-runtime/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-runtime</artifactId>
diff --git a/wire-schema/pom.xml b/wire-schema/pom.xml
index 48c79d9257..ea0a25555f 100644
--- a/wire-schema/pom.xml
+++ b/wire-schema/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.wire</groupId>
     <artifactId>wire</artifactId>
-    <version>2.0.0-BETA9</version>
+    <version>2.0.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>wire-schema</artifactId>