Merge pull request wzhe06#12 from WuLC/master

Deep&Cross network for CTR prediction

Author: birdviewhome

CTR Prediction/Deep & Cross Network for Ad Click Predictions.pdf

@@ -32,6 +32,8 @@ Online Optimization，Parallel SGD，FTRL等优化方法，实用并且能够给
 
 ### CTR Prediction
 CTR预估模型相关问题，作为计算广告的核心，CTR预估永远是研究的热点，下面每一篇都是非常流行的文章，推荐逐一精读
+* [Deep & Cross Network for Ad Click Predictions.pdf](https://github.com/wzhe06/Ad-papers/blob/master/CTR%20Prediction/Deep%20%26%20Cross%20Network%20for%20Ad%20Click%20Predictions.pdf) <br />
+Google 在17年发表的 Deep&Cross 网络，类似于 Wide&Deep, 比起 PNN 只做了特征二阶交叉，Deep&Cross 理论上能够做任意高阶的特征交叉
 * [Deep Crossing- Web-Scale Modeling without Manually Crafted Combinatorial Features.pdf](https://github.com/wzhe06/Ad-papers/blob/master/CTR%20Prediction/Deep%20Crossing-%20Web-Scale%20Modeling%20without%20Manually%20Crafted%20Combinatorial%20Features.pdf) <br />
 * [Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction.pdf](https://github.com/wzhe06/Ad-papers/blob/master/CTR%20Prediction/Learning%20Piece-wise%20Linear%20Models%20from%20Large%20Scale%20Data%20for%20Ad%20Click%20Prediction.pdf) <br />
 * [Entire Space Multi-Task Model_ An Effective Approach for Estimating Post-Click Conversion Rate.pdf](https://github.com/wzhe06/Ad-papers/blob/master/CTR%20Prediction/Entire%20Space%20Multi-Task%20Model_%20An%20Effective%20Approach%20for%20Estimating%20Post-Click%20Conversion%20Rate.pdf) <br />