PULL_REQUEST_TEMPLATE.md

Why:

Closes [issue link]

What's being changed:

Check off the following:

• I have reviewed my changes in staging (look for "Automatically generated comment" and click Modified to view your latest changes).
• For content changes, I have completed the self-review checklist.

Writer impact (This section is for GitHub staff members only):

• This pull request impacts the contribution experience
  • I have added the 'writer impact' label
  • I have added a description and/or a video demo of the changes below (e.g. a "before and after video")