diff --git a/google-analytics/google-analytics-quiz.md b/google-analytics/google-analytics-quiz.md new file mode 100644 index 0000000000..8586d1943a --- /dev/null +++ b/google-analytics/google-analytics-quiz.md @@ -0,0 +1,109 @@ +#### Q1. In the following URL, what channel grouping is traffic assigned to? +`example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315` + +- Display +- Google +- Organic Search +- Paid Search <<<<<< Correct + +#### Q2. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you +look at? + +- Audience > Behavior > Engagement +- Realtime > Traffic Sources +- Acquisition > All Traffic > Channels <<<<<< Correct +- Acquisition > All Traffic > Referrals + +#### Q3. What is the relationship between an event and an event goal? + +- Nothing, an event is another name for event goal. +- An event is captured per user; an event goal is captured per session. +- An event goal must be created in order to track events. +- An event is a user interaction; an event goal is triggered by a selected event. <<<<<< Correct, Not sure + +#### Q4. A user downloads a white paper with event tracking once in a single session. Another user downloads the same +white paper three times in a single session. How many unique events are counted? + +- one <<<<<< Correct +- three +- two +- four + +#### Q5. What are the icons highlighted below used for? + + ![Google Analytics Icons](https://i.imgur.com/LZzFesL.png) + +- to change the way the data table is displayed <<<<<< Correct +- to adjust the date range +- to assign secondary dimensions +- to compare data to previous periods + +#### Q6. Which report would help you measure the value of your social media efforts? + +- Campaigns > Cost Analysis +- Social > Conversions <<<<<< Correct +- Goals > Reverse Goal Path +- Goals > Smart Goals + +#### Q7. What is an example of a metric? + +- City +- Source/Medium +- Browser +- Pageviews <<<<<< Correct + +#### Q8. You want to verify that Google Analytics is working immediately after installation. Which report do you review? + +- Audience > Active Users +- Acquisition > Overview +- Realtime > Overview <<<<<< Correct +- Behavior > Behavior Flow + +#### Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google +Analytics? + +- Click & Test +- Google Keep +- Express UTM +- Google Analytics Debugger <<<<<< Correct + +#### Q10. You want to track example.com and otherexample.com using a single property. What must be set up? +- cross-domain tracking <<<<<< Correct +- Google Tag Manager +- Include and Exclude filters +- custom dimensions + + +#### Q11. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you +most likely see? + +- a high page score +- a low bounce rate +- a high bounce rate <<<<<< Correct +- a low page score + +#### Q12. To email a notification whenever a goal is completed, what do you configure? +- scheduled emails +- custom alerts <<<<<< Correct +- shared reports +- shared assets + +#### Q13. What must be configured in order for Google Analytics to capture data? +- UTM parameters +- Google Tag Manager +- User-ID feature +- Analytics tracking code <<<<<< Correct + +#### Q14. What allows you to specify the steps your traffic is expected to take to reach your goal? +- destination +- funnel <<<<<< Correct +- visualization +- value + +#### Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you +use? + +- Benchmarking <<<<<< Correct +- Cohort Analysis +- Network Referrals +- Publisher Referrers