Scripts/Notebooks used for my articles published on Medium

In this project, a RFM model is implemented to relate to customers in each segment. Assessed the Data Quality, performed EDA using Python and created Dashboard using Tableau.

Customer Segmentation Using K-Means Clustering

Explore my solo Customer Segmentation Project, diving into data analysis, clustering, and visualization. Uncover distinct customer segments for tailored marketing strategies and enhanced engagement…

Exploratory Analysis and Clustering Techniques for Customer Segmentation in Banking