MailChimp for Woocommerce Integration

Updated 9.23.16 with a fix to delete carts for completed orders.

MailChimp for WooCommerce is a plugin that adds customers and their order information to your MailChimp list. Use WooCommerce data to create targeted campaigns, track sales, recommend products, send Abandoned Cart emails, and more.

In this article, you’ll learn how to connect MailChimp for WooCommerce.

#Before You Start#

Here are some things to know before you begin this process.

• This tutorial is intended for use with a beta version of MailChimp for WooCommerce.
• We recommend you use this plugin in a staging environment before installing on production servers.
• This process requires an API Key from your MailChimp account. If you aren’t sure how to generate a MailChimp API Key, read About API Keys.
• This plugin supports MailChimp’s Abandoned Cart Automation feature. WooCommerce customers who haven't signed up for marketing emails will appear in the Transactional portion of your list, and cannot be exported. See View or Export a List.
• To switch lists or accounts, you must deactivate and delete the plugin, then re-install it.
• In e-commerce reports and on subscriber profile pages, product variants will display as the parent product.
• This beta version of MailChimp for WooCommerce may have issues displaying grouped orders.

#Task Roadmap# Here’s a brief overview of this multi-step process.

• Install the plugin on your WordPress Admin site.
• Connect the plugin with your MailChimp API Key, and configure your list settings to complete the data sync process.

#Install the Plugin# To install the plugin, follow these steps.

1. Log in to your WordPress admin panel.
2. In the left navigation panel, click Plugins, and choose Add New.

![Add new] (https://cloud.githubusercontent.com/assets/6547700/18677991/a7622bcc-7f28-11e6-8e8c-9bbdfa9861c7.png)

3. Click Upload Plugin.

![Upload] (https://cloud.githubusercontent.com/assets/6547700/18677997/a76dab82-7f28-11e6-98e4-4309739cd840.png)

4. Click Choose File to select the ZIP file for the plugin, then click Install Now.

5. Click Activate Plugin.

After you activate the plugin, you’ll be taken to the Settings page, where you will add your API key and configure your list settings.

#Configure and Sync# To configure your MailChimp settings for WooCommerce customers and sync them to MailChimp, follow these steps.

1. On the Connect tab, paste your MailChimp API key into the field, choose whether or not you want to send debugging logs to MailChimp, and click Save all changes.

![API key] (https://cloud.githubusercontent.com/assets/19805049/18877771/3fca90e8-849c-11e6-9e3a-161a7b3936dd.png)

2. Navigate to the Store Settings tab.

3. Enter the contact and location details for your WooCommerce Store, and click Save all changes.

![Save all changes] (https://cloud.githubusercontent.com/assets/6547700/18677996/a76d126c-7f28-11e6-9150-4b289d20f057.png)

4. Navigate to the List Settings tab.

![List Settings tab] (https://cloud.githubusercontent.com/assets/19805049/18878446/961221d0-849e-11e6-99bb-175c22bf921e.png)

5. Choose the list you want to sync, decide whether or not you want to auto-subscribe existing customers, set the subscribe message you want customers to see at checkout, and click Save all changes.

All set! When you click Save all changes, we’ll start syncing your WooCommerce customers to MailChimp. To view progress, check the Sync Status tab.

If you have no lists in your MailChimp account, you will be given the option to create a new list on the List Defaults tab. To create a new list, set your list defaults, and click Save all Changes when you’re done. We’ll create a MailChimp list for you, and begin the data sync.

#Next Steps# After you connect, you can do a lot with the the data you collect, like build segments, send Automation workflows, track purchases, and view results.

Find out everything MailChimp has to offer in our article, How to Use MailChimp for E-Commerce.

#Deactivate or Delete the Plugin# When you deactivate MailChimp for WooCommerce, it stops the sync but doesn’t remove the plugin. You can always re-activate the sync, which will backfill data at a later point in time. To deactivate MailChimp for WooCommerce, follow these steps.

1. Log in to your WordPress admin panel.

2. In the left navigation panel, click Plugins, and choose Installed Plugins.

3. Click the box next to the MailChimp for WooCommerce plugin, and click Deactivate.

After you deactivate the plugin, you will have the option to Delete it. If you delete the plugin, you will retain customers’ email addresses in your list, but remove all associated e-commerce data.