creative_brief_template.md

Creative Brief - [PROJECT NAME]

Purpose / Background

Target Date

Target Audience

Primary Stakeholders

Perception (Is there any internal insight you can provide that may impact design)

Magnetic Idea

(What do you want to communicate with this brand)

Terminology Associated with this Brand Includes:

(If possible, please use descriptive terms that can be used by the creative team to design visual elements)

Competition: (Please list any competitors and/or potential members whose branding we should be aware of)

Design Suggestions

(Please list any design direction that can be leveraged to create the initial concepts. I.e. Preferred color palette(s), whether the logo should be text-only or if it should also include an icon or mascot, should it be horizontal or stacked (or both), is there any information that we need to be aware of that will influence the design.)

Creative Considerations & Distribution

The creative elements need to be flexible. The logo needs to be visible in single and multiple colors and scale so that it works at very small sizes. It will also be reproduced for printing, silkscreen, embroidery, and web.

Primary Deliverables

• Print-Ready Logo Artwork Files: SVG
• Screen-Optimized Logo Artwork Files: PNG

Additional Deliverables

• Logo Usage Guidelines: PDF
• PowerPoint Template: PPTX
• Any Font Licenses and Files Needed