diff --git a/db/schema.gql b/db/schema.gql
new file mode 100644
index 0000000..15a9889
--- /dev/null
+++ b/db/schema.gql
@@ -0,0 +1,9 @@
+type User {
+  netlifyID: ID!
+  stripeID: ID!
+}
+
+type Query {
+  getUserByNetlifyID(netlifyID: ID!): User!
+  getUserByStripeID(stripeID: ID!): User!
+}
diff --git a/functions/get-protected-content.js b/functions/get-protected-content.js
new file mode 100644
index 0000000..fb36a2e
--- /dev/null
+++ b/functions/get-protected-content.js
@@ -0,0 +1,57 @@
+const content = {
+  free: {
+    src:
+      'https://images.unsplash.com/photo-1550159930-40066082a4fc?auto=format&fit=crop&w=600&h=600&q=80',
+    alt: 'corgi in the park with a sunset in the background',
+    credit: 'Jacob Van Blarcom',
+    creditLink: 'https://unsplash.com/photos/lkzjENdWgd8',
+    message: 'To view this content, you need to create an account!',
+    allowedRoles: ['free', 'pro', 'premium'],
+  },
+  pro: {
+    src:
+      'https://images.unsplash.com/photo-1519098901909-b1553a1190af?auto=format&fit=crop&w=600&h=600&q=80',
+    alt: 'close-up of a corgi with its tongue hanging out',
+    credit: 'Florencia Potter',
+    creditLink: 'https://unsplash.com/photos/yxmNWxi3wCo',
+    message:
+      'This is protected content! It’s only available if you have a pro plan or higher.',
+    allowedRoles: ['pro', 'premium'],
+  },
+  premium: {
+    src:
+      'https://images.unsplash.com/photo-1546975490-e8b92a360b24?auto=format&fit=crop&w=600&h=600&q=80',
+    alt: 'corgi in a tent with string lights in the foreground',
+    credit: 'Cole Keister',
+    creditLink: 'https://unsplash.com/photos/cX-KEISwDIw',
+    message:
+      'This is protected content! It’s only available if you have the premium plan.',
+    allowedRoles: ['premium'],
+  },
+};
+
+exports.handler = async (event, context) => {
+  const { type } = JSON.parse(event.body);
+  const { user } = context.clientContext;
+  const roles = user ? user.app_metadata.roles : false;
+  const { allowedRoles } = content[type];
+
+  if (!roles || !roles.some((role) => allowedRoles.includes(role))) {
+    return {
+      statusCode: 402,
+      body: JSON.stringify({
+        src:
+          'https://res.cloudinary.com/jlengstorf/image/upload/q_auto,f_auto/v1592618179/stripe-subscription/subscription-required.jpg',
+        alt: 'corgi in a crossed circle with the text “subscription required”',
+        credit: 'Jason Lengstorf',
+        creditLink: 'https://dribbble.com/jlengstorf',
+        message: `This content requires a ${type} subscription.`,
+      }),
+    };
+  }
+
+  return {
+    statusCode: 200,
+    body: JSON.stringify(content[type]),
+  };
+};
diff --git a/functions/identity-signup.js b/functions/identity-signup.js
new file mode 100644
index 0000000..364f476
--- /dev/null
+++ b/functions/identity-signup.js
@@ -0,0 +1,40 @@
+const stripe = require('stripe')(process.env.STRIPE_SECRET_KEY);
+const { faunaFetch } = require('./utils/fauna');
+
+exports.handler = async (event) => {
+  const { user } = JSON.parse(event.body);
+
+  // create a new customer in Stripe
+  const customer = await stripe.customers.create({ email: user.email });
+
+  // subscribe the new customer to the free plan
+  await stripe.subscriptions.create({
+    customer: customer.id,
+    items: [{ price: process.env.STRIPE_DEFAULT_PRICE_PLAN }],
+  });
+
+  // store the Netlify and Stripe IDs in Fauna
+  await faunaFetch({
+    query: `
+      mutation ($netlifyID: ID!, $stripeID: ID!) {
+        createUser(data: { netlifyID: $netlifyID, stripeID: $stripeID }) {
+          netlifyID
+          stripeID
+        }
+      }
+    `,
+    variables: {
+      netlifyID: user.id,
+      stripeID: customer.id,
+    },
+  });
+
+  return {
+    statusCode: 200,
+    body: JSON.stringify({
+      app_metadata: {
+        roles: ['free'],
+      },
+    }),
+  };
+};
diff --git a/functions/utils/fauna.js b/functions/utils/fauna.js
new file mode 100644
index 0000000..be9f97d
--- /dev/null
+++ b/functions/utils/fauna.js
@@ -0,0 +1,16 @@
+const fetch = require('node-fetch');
+
+exports.faunaFetch = async ({ query, variables }) => {
+  return await fetch('https://graphql.fauna.com/graphql', {
+    method: 'POST',
+    headers: {
+      Authorization: `Bearer ${process.env.FAUNA_SERVER_KEY}`,
+    },
+    body: JSON.stringify({
+      query,
+      variables,
+    }),
+  })
+    .then((res) => res.json())
+    .catch((err) => console.error(JSON.stringify(err, null, 2)));
+};
diff --git a/package-lock.json b/package-lock.json
index e779b7b..e51e89a 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -2705,6 +2705,11 @@
       "integrity": "sha512-iyam8fBuCUpWeKPGpaNMetEocMt364qkCsfL9JuhjXX6dRnguRVOfk2GZaDpPjcOKiiXCPINZC1GczQ7iTq3Zw==",
       "dev": true
     },
+    "node-fetch": {
+      "version": "2.6.0",
+      "resolved": "https://registry.npmjs.org/node-fetch/-/node-fetch-2.6.0.tgz",
+      "integrity": "sha512-8dG4H5ujfvFiqDmVu9fQ5bOHUC15JMjMY/Zumv26oOvvVJjM67KF8koCWIabKQ1GJIa9r2mMZscBq/TbdOcmNA=="
+    },
     "nopt": {
       "version": "4.0.3",
       "resolved": "https://registry.npmjs.org/nopt/-/nopt-4.0.3.tgz",
diff --git a/package.json b/package.json
index bf0bc0d..98486a5 100644
--- a/package.json
+++ b/package.json
@@ -19,5 +19,8 @@
   "homepage": "https://github.com/jlengstorf/lwj-demo-layout#readme",
   "devDependencies": {
     "@11ty/eleventy": "^0.11.0"
+  },
+  "dependencies": {
+    "node-fetch": "^2.6.0"
   }
 }
diff --git a/src/_data/layout.js b/src/_data/layout.js
new file mode 100644
index 0000000..024b12f
--- /dev/null
+++ b/src/_data/layout.js
@@ -0,0 +1 @@
+module.exports = 'default';
diff --git a/src/_data/meta.js b/src/_data/meta.js
new file mode 100644
index 0000000..28195f8
--- /dev/null
+++ b/src/_data/meta.js
@@ -0,0 +1,10 @@
+module.exports = {
+  // keep it short! shown in the header
+  title: 'Stripe Subscriptions',
+
+  // these are all optional and add links to the footer
+  // repo: 'learnwithjason/demo-base',
+  // episode:
+  //   'https://www.learnwithjason.dev/creating-css-variable-font-text-effects',
+  // tutorial: 'https://codepen.io/jlengstorf/pen/QWbdLjb',
+};
diff --git a/src/_includes/default.liquid b/src/_includes/default.liquid
index 0439a27..285b412 100644
--- a/src/_includes/default.liquid
+++ b/src/_includes/default.liquid
@@ -3,7 +3,7 @@
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-    <title>{{ title }} · Learn With Jason</title>
+    <title>{{ meta.title }} · Learn With Jason</title>
     <link rel="stylesheet" href="https://use.typekit.net/jwa3agu.css" />
     <link rel="stylesheet" href="/css/global.css" />
   </head>
diff --git a/src/_includes/footer.html b/src/_includes/footer.html
index b75deec..7c94979 100644
--- a/src/_includes/footer.html
+++ b/src/_includes/footer.html
@@ -28,9 +28,10 @@
     background-image: var(--lwj-gradient);
     background-size: 200%;
     border-bottom: 0.5px solid var(--light-gray);
-    height: 5px;
-    position: absolute;
     bottom: 100%;
+    height: 6px;
+    left: 0;
+    position: absolute;
     width: 100vw;
     z-index: 5;
   }
@@ -39,7 +40,7 @@
   .lwj-demo-footer .bottom-bar::after {
     content: '';
     position: absolute;
-    left: -5vw;
+    left: 0;
     width: 100vw;
   }
 
@@ -71,13 +72,13 @@
   <a href="https://www.learnwithjason.dev"
     >Created on <em>Learn With Jason</em></a
   >
-  {% if episode %}<a href="{{ episode }}">Watch It Get Built</a>{% endif %}{% if
-  tutorial %}<a href="{{ tutorial }}">Tutorial</a>{% endif %}{% if repo %}<a
-    href="https://github.com/{{ repo }}"
+  {% if meta.episode %}<a href="{{ meta.episode }}">Watch It Get Built</a>{%
+  endif %}{% if meta.tutorial %}<a href="{{ meta.tutorial }}">Tutorial</a>{%
+  endif %}{% if meta.repo %}<a href="https://github.com/{{ meta.repo }}"
     >Source Code</a
   >
   <a
-    href="http://app.netlify.com/start/deploy?repository=https://github.com/{{ repo }}?utm_source=learnwithjason&utm_medium=lwj-demo-footer-jl&utm_campaign=devex"
+    href="http://app.netlify.com/start/deploy?repository=https://github.com/{{ meta.repo }}?utm_source=learnwithjason&utm_medium=lwj-demo-footer-jl&utm_campaign=devex"
     >Deploy Your Own Copy</a
   >{% endif %}
 
diff --git a/src/index.html b/src/index.html
new file mode 100644
index 0000000..0343681
--- /dev/null
+++ b/src/index.html
@@ -0,0 +1,184 @@
+<style>
+  h1 {
+    text-align: center;
+  }
+
+  .user-info {
+    align-items: center;
+    display: grid;
+    gap: 1rem;
+    grid-template-columns: repeat(2, 1fr);
+    list-style: none;
+    padding: 0;
+  }
+
+  .user-info button {
+    background: var(--dark-gray);
+    border: 0;
+    border-radius: 0.5rem;
+    color: var(--white);
+    display: block;
+    font-family: var(--font-family);
+    font-size: 1.5rem;
+    font-weight: 900;
+    padding: 1rem;
+    text-align: center;
+    text-decoration: none;
+  }
+
+  .corgi-content {
+    display: grid;
+    gap: 1rem;
+    grid-template-columns: repeat(3, 1fr);
+  }
+
+  .content h2 {
+    font-size: 1.25rem;
+    text-align: center;
+  }
+
+  .content-display {
+    margin: 0;
+  }
+
+  .credit {
+    display: block;
+    font-size: 0.75rem;
+  }
+
+  .content img {
+    width: 100%;
+  }
+</style>
+
+<h1>Sign Up for Premium Corgi Content</h1>
+
+<div class="user-info">
+  <button id="left">Log In</button>
+  <button id="right">Sign Up</button>
+</div>
+
+<div class="corgi-content">
+  <div class="content">
+    <h2>Free Content</h2>
+    <div class="free"></div>
+  </div>
+  <div class="content">
+    <h2>Pro Content</h2>
+    <div class="pro"></div>
+  </div>
+  <div class="content">
+    <h2>Premium Content</h2>
+    <div class="premium"></div>
+  </div>
+</div>
+
+<template id="content">
+  <figure class="content-display">
+    <img />
+    <figcaption>
+      <a class="credit"></a>
+    </figcaption>
+  </figure>
+</template>
+
+<script
+  type="text/javascript"
+  src="https://unpkg.com/netlify-identity-widget@1.8.1-beta.0/build/netlify-identity-widget.js"
+></script>
+
+<script>
+  const button1 = document.getElementById('left');
+  const button2 = document.getElementById('right');
+
+  const login = () => netlifyIdentity.open('login');
+  const signup = () => netlifyIdentity.open('signup');
+
+  // by default, we want to add login and signup functionality
+  button1.addEventListener('click', login);
+  button2.addEventListener('click', signup);
+
+  const updateUserInfo = (user) => {
+    const container = document.querySelector('.user-info');
+
+    // cloning the buttons removes existing event listeners
+    const b1 = button1.cloneNode(true);
+    const b2 = button2.cloneNode(true);
+
+    // empty the user info div
+    container.innerHTML = '';
+
+    if (user) {
+      b1.innerText = 'Log Out';
+      b1.addEventListener('click', () => {
+        netlifyIdentity.logout();
+      });
+
+      b2.innerText = 'Manage Subscription';
+      b2.addEventListener('click', () => {
+        // TODO handle subscription management
+      });
+    } else {
+      // if no one is logged in, show login/signup options
+      b1.innerText = 'Log In';
+      b1.addEventListener('click', login);
+
+      b2.innerText = 'Sign Up';
+      b2.addEventListener('click', signup);
+    }
+
+    // add the updated buttons back to the user info div
+    container.appendChild(b1);
+    container.appendChild(b2);
+  };
+
+  const loadSubscriptionContent = async (user) => {
+    const token = user ? await netlifyIdentity.currentUser().jwt(true) : false;
+
+    ['free', 'pro', 'premium'].forEach((type) => {
+      fetch('/.netlify/functions/get-protected-content', {
+        method: 'POST',
+        headers: {
+          Authorization: `Bearer ${token}`,
+        },
+        body: JSON.stringify({ type }),
+      })
+        .then((res) => res.json())
+        .then((data) => {
+          const template = document.querySelector('#content');
+          const container = document.querySelector(`.${type}`);
+
+          // remove any existing content from the content containers
+          const oldContent = container.querySelector('.content-display');
+          if (oldContent) {
+            container.removeChild(oldContent);
+          }
+
+          const content = template.content.cloneNode(true);
+
+          const img = content.querySelector('img');
+          img.src = data.src;
+          img.alt = data.alt;
+
+          const credit = content.querySelector('.credit');
+          credit.href = data.creditLink;
+          credit.innerText = `Credit: ${data.credit}`;
+
+          const caption = content.querySelector('figcaption');
+          caption.innerText = data.message;
+          caption.appendChild(credit);
+
+          container.appendChild(content);
+        });
+    });
+  };
+
+  const handleUserStateChange = (user) => {
+    updateUserInfo(user);
+    loadSubscriptionContent(user);
+  };
+
+  netlifyIdentity.on('init', handleUserStateChange);
+  netlifyIdentity.on('login', handleUserStateChange);
+  netlifyIdentity.on('logout', handleUserStateChange);
+</script>
diff --git a/src/index.liquid b/src/index.liquid
deleted file mode 100644
index 0984403..0000000
--- a/src/index.liquid
+++ /dev/null
@@ -1,56 +0,0 @@
----
-layout: default
-
-# keep it short! shown in the header
-title: Demo of the Demo
-
-# these are all optional and add links to the footer
-repo: learnwithjason/demo-base
-episode: https://www.learnwithjason.dev/creating-css-variable-font-text-effects
-tutorial: https://codepen.io/jlengstorf/pen/QWbdLjb
----
-
-<!-- any HTML we want can go in here, including style and script tags -->
-<style>
-  .wrapper {
-    align-items: center;
-    display: flex;
-    height: 50vh;
-    justify-content: center;
-    min-height: 300px;
-    overflow: hidden;
-  }
-
-  h2 {
-    color: #fff;
-    font-family: mallory, futura, arial black, sans-serif;
-    font-size: 22vw;
-    font-weight: 800;
-    letter-spacing: -0.1em;
-    line-height: 1.4;
-    padding: 0 0.25em;
-    text-shadow: 0.1vw 0.1vw #4f4f4f55, 0.1vw -0.1vw #4f4f4f55,
-      -0.1vw 0.1vw #4f4f4f55, -0.1vw -0.1vw #4f4f4f55;
-  }
-
-  @supports ((-webkit-background-clip: text) and (-webkit-text-stroke: 5vw)) {
-    h2 {
-      background: linear-gradient(160deg, #d459ab 0%, #ffdf37 50%, #a6fffa 90%);
-      -webkit-background-clip: text;
-      -webkit-text-stroke: 3.25vw transparent;
-    }
-  }
-
-  @media (min-width: 1000px) {
-    h2 {
-      font-size: 220px;
-      -webkit-text-stroke: 32.5px transparent;
-    }
-  }
-</style>
-
-<h1>This Is a Demo of the Demo</h1>
-
-<div class="wrapper">
-  <h2 contenteditable spellcheck="false">boop.</h2>
-</div>