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Project Robyn 3.0 - Continuous & Semi-Automated MMM

The Open Source Marketing Mix Model Package from Facebook Marketing Science

R Quick Start

  • Run remotes::install_github('facebookexperimental/Robyn/R') to install the package. If you haven't installed the 'remotes' package previously, run install.packages('remotes').

  • Robyn requires the Python library Nevergrad. If encountering Python-related error during installation, please check out the step-by-step guide to get more info.

  • For Windows, if you get openssl error, please see instructions here and here to install and update openssl

License

FB Robyn MMM R script is MIT licensed, as found in the LICENSE file.

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