diff --git a/README.md b/README.md
index b3ea1be..f2bcc6f 100644
--- a/README.md
+++ b/README.md
@@ -5,6 +5,10 @@
 Asari is a Ruby wrapper for AWS CloudSearch, with optional ActiveRecord support
 for easy integration with your Rails apps.
 
+#### Why Asari?
+
+"Asari" is Japanese for "rummaging search." Seemed appropriate.
+
 ## Usage
 
 #### Basic Usage