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埋点数据采集与企业数据资产建设(如用户画像)怎样更好的合作? #23

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RebieKong opened this issue Mar 22, 2018 · 2 comments
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BigData 大数据相关 QUESTION 问题

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@RebieKong
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@RebieKong RebieKong added QUESTION 问题 BigData 大数据相关 labels Mar 22, 2018
@RebieKong
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将埋点信息关联到用户,和用户画像关联。你会发现很多实用场景是可以写作的,比如我这边不同的用户画像提供不同的产品布局和供给商品。点击量,访问时长就有很大的差异。这是一个数据驱动业务改变,反过来业务改变又记录数据的循环。

@RebieKong
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埋点以及数据收集只是基础,怎么用起来怎么分析才是关键,数据分析师一般做这个事情,好比可以看到在某一次的流失率,哪种终端的用户居多,是否是模拟器等等,一般数据分析师会自己发现,产品也可以告诉其自己想知道什么。

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