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Ad-ID Integration |
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Spend less time entering metadata by leveraging our Ad-ID syncing |
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Watch us discuss metadata at a panel discussion hosted by Ad-ID at the 4A's in their New York City offices to discuss Digital Asset Management and Advertising.
Ad-ID is an industry standard for identifying advertising assets across all media platforms. Since 31st March 2014, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists) union members, must now use Ad-ID as the sole standard commercial identifier and thus we expect an increasing number of clients to expect support for it.
Ad-ID also refers to the paid service and web-based system available at http://ad-id.org that generates, and manages unique codes for each asset. In addition the system stores a set of basic metadata often referred to as a digital slate. This digital slate comprises a standard set of mandatory and non-mandatory metadata fields that can be stored centrally in the Ad-ID system and also embedded into assets using the Adobe XMP protocol.
Once Ad-ID has been configured for a client site, we support:
- Automatic retrieval of metadata from the Ad-ID service into ZONZA once an asset has been linked to an Ad-ID identifier
- Search of assets in ZONZA using the Ad-ID identifier and metadata
- Automatic updating of metadata in ZONZA if it changes in the Ad-ID portal
You must first have an Ad-ID account and have access to some codes. You can register for a new account at http://app.ad-id.org/user/register.
In order to pull Ad-ID information into ZONZA, we’ll need to have you share your Ad-ID codes with an account we create specifically for ZONZA to access the data. We will also need to configure your site to enable support. Your account manager can tell you the account details and confirm that we have configured your site.
If you log in to http://app.ad-id.org with your existing account and share the desired codes/groups/prefixes with the account we give you then ZONZA will be able to retrieve them. You only need to grant Read-only access. You should be able to access your codes from ZONZA shortly afterwards.