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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=1024" />
<meta name="apple-mobile-web-app-capable" content="yes" />
<title>Crowdfunding presentation</title>
<meta name="description" content="English presentation about crowdfunding" />
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</head>
<body id="body" class="impress-not-supported">
<div class="fallback-message">
<p>Your browser <b>doesn't support the features required</b> by impress.js, so you are presented with a simplified version of this presentation.</p>
<p>For the best experience please use the latest <b>Chrome</b>, <b>Safari</b> or <b>Firefox</b> browser.</p>
</div>
<div id="impress" data-transition-duration="1000" data-perspective="1000">
<div id="splash" style="text-align: center;" class="step slide" data-x="0" data-y="-1500">
<img src="img/splash.jpg" height="500px">
<hr>
<p>A presentation by</p>
<p>Mischa Büttler, Fabian Küng & Raphael Burkhalter</p>
</div>
<div id="index" class="step slide" data-x="1000" data-y="-1500">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">Index</h1>
<hr>
<ol style="list-style: decimal; line-height: 2.5; margin: 20px 0 0 40px;">
<li><a href="#what-is-crowdfunding-1">What is <strong>crowdfunding</strong>?</a></li>
<li><a href="#history">History of <strong>crowdfunding</strong></a></li>
<li><a href="#types-1">Types of <strong>crowdfunding</strong></a></li>
<li><a href="#popular-platforms">Popular platforms</a></li>
<li><a href="#statistics"><strong>Crowdfunding</strong> statistics</a></li>
<li><a href="#significant-campaigns">Significant campaigns</a></li>
</ol>
</div>
<div id="what-is-crowdfunding" class="step" data-x="1650" data-y="-1500" data-rotate="270" data-rotate-y="80" data-transition-duration="10000">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">What is crowdfunding?</h1>
<hr>
</div>
<div id="what-is-crowdfunding-1" class="step" data-x="1980" data-y="-1500" data-rotate="270">
<img src="img/crowdfunding_process.jpg" align="right" style="margin-top: 50px; border: 1px solid #ffffff; border-radius: 10px; box-shadow: 5px 5px 10px #777777; -webkit-transform: rotateY(-50deg); -moz-transform: rotateY(-50deg); transform: rotateY(-50deg);">
<ul style="list-style: circle; line-height: 1.8; font-size: 30px; margin-left: 40px;">
<li>raising money from the mass market for a project or business</li>
<li>three types of actors
<ul style="list-style: lower-alpha; margin-left: 40px; font-size: 26px;">
<li>project initiator</li>
<li>individuals</li>
<li>moderation organization</li>
</ul>
</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="history" class="slide step" data-x="-1200" data-y="-1500" data-rotate-y="80" data-rotate-z="270">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">History of crowdfunding</h1>
<hr>
<ul style="list-style: circle; line-height: 2.5; margin-left: 40px;">
<li><strong>1885: </strong>campaign for Pedestal of the
Statue of Liberty</li>
<li><strong>1997: </strong>Marillion funds US tour</li>
<li><strong>2005: </strong> Kiva (micro-lending platform)</li>
<li><strong>2000: </strong>ArtistShare: first crowdfunding platform</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="history-1" class="slide step" data-x="-1700" data-rotate-z="270" data-z="-500" data-y="-1500">
<ul style="list-style: circle; line-height: 2.5; margin-left: 40px;">
<li><strong>2006: </strong>First record of the word “crowdfunding”</li>
<li><strong>2009: </strong>Kickstarter launch</li>
<li><strong>2010: </strong>GrowVC (first equity crowdfunding platform)</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="types" class="step" data-x="-1700" data-y="-2500" data-rotate="180" data-scale="1" style="text-align: center; width: 1200px;">
<h1 style="font-size: 90px; text-transform: uppercase;">Types of</h1>
<h1 style="font-size: 130px; margin-top: -20px; text-transform: uppercase;">crowdfunding</h1>
<hr>
</div>
<div id="types-1"class="step" data-x="-1700" data-y="-3000" data-rotate="180" data-scale="1" style="width: 1200px;">
<ul class="types" style="list-style: circle; line-height: 1.8; display: inline-block;">
<li>Reward-based
<ul style="list-style-type: square; margin-left: 50px;">
<li>investors receive a tangible item or service</li>
<li>special rewards</li>
</ul>
</li>
</ul>
<ul class="types" style="list-style: circle; line-height: 1.8; display: inline-block; *display: inline;">
<li>Donation-based
<ul style="list-style-type: square; margin-left: 50px;">
<li>receiving nothing in return</li>
</ul>
</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="types-2" class="step" data-x="-1700" data-y="-3700" data-rotate="180" data-scale="1" style="width: 1200px;">
<ul class="types" style="list-style: circle; line-height: 1.8; display: inline-block; *display: inline;">
<li>Equity-based
<ul style="list-style-type: square; margin-left: 50px;">
<li>receive a stake/shares in the company</li>
<li>provision of finance in the form of equity</li>
<li>most commonly been used to fund startups</li>
</ul>
</li>
</ul>
<ul class="types" style="list-style: circle; line-height: 1.8; display: inline-block; *display: inline;">
<li>Lending-based
<ul style="list-style-type: square; margin-left: 50px;">
<li>investors get the money back</li>
</ul>
</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="popular-platforms" class="step" data-x="-1700" data-y="-4800" data-rotate-y="100" data-scale="1">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">Popular platforms</h1>
<hr>
<ul style="list-style: circle; line-height: 2; margin-left: 40px;">
<li>Kickstarter</li>
<li>Indiegogo</li>
<li>Crowdfunder.com</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="popular-platforms-kickstarter" class="step" data-x="-1700" data-y="-5600" data-rotate-y="120" data-scale="1">
<h2><a href="https://www.kickstarter.com/" target="_blank"><img src="img/logo_kickstarter.png"></a></h2>
<ul style="list-style: circle; line-height: 1.6; margin-left: 40px;">
<li>donation/reward based</li>
<li>"all or nothing"</li>
<li>> 190’000 projects</li>
<li>44% success rate</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="popular-platforms-indiegogo" class="step" data-x="-1700" data-y="-6200" data-rotate-y="140" data-scale="1">
<h2><img src="img/logo_indiegogo.png"></h2>
<ul style="list-style: circle; line-height: 1.6; margin-left: 40px;">
<li>donation/reward based</li>
<li>"all or nothing"</li>
<li>keep pledges</li>
<li>9.3% success rate</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="popular-platforms-crowdfunder" class="step" data-x="-1700" data-y="-6800" data-rotate-y="160" data-scale="1">
<h2><img src="img/logo_crowdfunder.png" style="border-radius: 15px;"></h2>
<ul style="list-style: circle; line-height: 1.6; margin-left: 40px;">
<li>raising investments</li>
<li>no rewards</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="statistics" class="step" data-x="0" data-y="-6800" data-scale="2">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">Statistics 2013 <small style="color: #777777; font-size: 36px;">Kickstarter</small></h1>
<hr>
<ul style="list-style: circle; line-height: 1.6; margin-left: 40px;">
<li><strong>3 million</strong> people</li>
<li>
$480 million pledged<br>
→ $1,315,520 a day / $913 a minute
</li>
<li>19,911 projects successfully funded</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="statistics-1" class="slide slide-top step no-opacity" data-x="0" data-y="-6000" data-scale="1" style="text-align: center;">
<img src="img/infographic-1.jpg">
</div>
<div id="statistics-2" class="slide slide-middle step no-opacity" data-x="0" data-y="-5300" data-scale="1" style="text-align: center;">
<img src="img/infographic-2.jpg">
</div>
<div id="statistics-3" class="slide slide-middle step no-opacity" data-x="0" data-y="-4600" data-rotate-y="360" data-scale="1" style="text-align: center;">
<img src="img/infographic-3.jpg">
</div>
<div id="statistics-4" class="slide slide-middle step no-opacity" data-x="0" data-y="-3900" data-rotate-y="360" data-scale="1" style="text-align: center;">
<img src="img/infographic-4.jpg">
</div>
<div id="statistics-5" class="slide slide-middle step no-opacity" data-x="0" data-y="-3200" data-rotate-y="360" data-scale="1" style="text-align: center;">
<img src="img/infographic-5.jpg">
</div>
<div id="statistics-6" class="slide slide-bottom step no-opacity" data-x="0" data-y="-2500" data-rotate-y="360" data-scale="1" style="text-align: center;">
<img src="img/infographic-6.jpg" style="border-radius: 0 0 20px 20px;">
</div>
<div id="significant-campaigns" class="step" data-x="1600" data-y="-2500" data-rotate="180" data-rotate-y="180" data-scale="2">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">Significant campaigns</h1>
<hr>
<ul style="list-style: circle; line-height: 1.6; margin-left: 40px;">
<li>Oculus Rift</li>
<li>Star Citizen</li>
<li>Inocente</li>
<li>Potato salad</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="significant-campaigns-1" class="step" data-x="1600" data-y="-3500" data-rotate="180" data-rotate-y="180" data-scale="1">
<h2><a href="https://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game" target="_blank">Oculus Rift</a></h2>
<img src="img/oculusrift-2.jpg" style="border-radius: 20px; box-shadow: 10px 10px 20px #777777;">
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="significant-campaigns-2" class="step" data-x="2600" data-y="-3500" data-rotate-y="180" data-scale="1">
<h2>Oculus Rift</h2>
<img src="img/oculusrift.jpg" style="border-radius: 20px; box-shadow: 10px 10px 20px #777777;">
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="significant-campaigns-3" class="step" data-x="2600" data-y="-2900" data-rotate-y="180" data-scale="1">
<h2>Star Citizen</h2>
<img src="img/logo_star-citizen.png" style="background: #eeeeee; border-radius: 20px; box-shadow: 10px 10px 20px #777777; padding: 20px; height: 300px; float: left; margin-right: 60px;">
<ul style="list-style: circle; margin-left: 40px;">
<li>First-person space combat & shooter</li>
<li>Oculus Rift support</li>
</ul>
<ul style="clear: both; display: inline-block; list-style: circle; margin-top: 40px; margin-left: 40px;">
<li>$4.2 million</li>
<li style="font-size: 42px; list-style: none;">→ highest crowdfunded game project</li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="significant-campaigns-4" class="step" data-x="2000" data-y="-4300" data-rotate="180" data-rotate-y="180" data-scale="1">
<h2>Inocente</h2>
<div class="polaroid">
<img src="img/inocente.jpg">
<span class="caption">
Oscar for best<br>
'Documentary Short Subject'
</span>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
</div>
<div id="significant-campaigns-5" class="step" data-x="2200" data-y="-5500" data-rotate="180" data-rotate-y="180" data-scale="2">
<h2>Potato salad</h2>
<table style="width: 80%;">
<tbody>
<tr>
<td>Goal:</td>
<td style="text-align: right;">$10</td>
</tr>
<tr>
<td>Totally raised:</td>
<td style="text-align: right;">$55'492</td>
</tr>
</tbody>
</table>
<img src="img/potato-salad.jpg" style="border-radius: 20px; margin-top: 20px;">
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="sources" class="step slide" data-x="1000" data-y="-700">
<h1 style="font-size: 72px; line-height: 1; margin: 0; font-weight: bold;">Sources</h1>
<hr>
<ul style="list-style: circle; line-height: 1.5; margin-left: 40px;">
<li><a href="http://www.crowdfunding.nl/wp-content/uploads/2012/05/92834651-Massolution-abridged-Crowd-Funding-Industry-Report1.pdf" target="_blank">Crowdfunding industry report</a></li>
<li><a href="https://www.kickstarter.com/year/2013" target="_blank">Kickstarter - The year 2013</a></li>
<li><a href="http://en.wikipedia.org/wiki/Crowdfunding" target="_blank">Wikipedia - Crowdfunding</a></li>
<li><a href="http://en.wikipedia.org/wiki/Star_Citizen" target="_blank">Wikipedia - Star Citizen</a></li>
<li><a href="http://www.freedman-chicago.com/ec4i/History-of-Crowdfunding.pdf" target="_blank">A Brief History of Crowdfunding</a></li>
<li><a href="https://fundrise.com/education/blog-posts/from-the-statue-of-liberty-to-potato-salad-a-brief-history-of-crowdfunding" target="_blank">fundrise.com - From the Statue of Liberty to Potato Salad</a></li>
</ul>
<div class="footnote">
<a href="#index">Back to index</a>
</div>
</div>
<div id="overview" class="step" data-x="0" data-y="-1500" data-scale="10"></div>
</div>
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