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content=" Kazi® is a studio that works internationally to design, develop and implement innovative approaches to challenges. Simply put: where many see problems, we see opportunity for impact. ">
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content="Kazi® is a studio that works internationally to design, develop and implement innovative approaches to challenges. Simply put: where many see problems, we see opportunity for impact.">
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<div class="container-with-padding container">
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<a class="basic-button back-button" data-module="ColorItemTextToForeground"
href="../work.html">Back to work</a>
<p class="font-style-6 total-cases" data-module="ColorItemTextToForeground">(15)</p>
</div>
<div class="column">
<h1 class="case-header font-style-1" data-module="ColorItemTextToForeground">
Notes®
</h1>
</div>
<div class="column">
<section class="info collapse-item">
<p class="font-style-3" data-module="ColorItemTextToForeground">Project</p>
<div class="highlight">
<p class="font-style-3 transparent" data-module="ColorItemTextToForeground">Client:
Flügger</p>
</div>
<div class="highlight">
<p class="font-style-3 transparent" data-module="ColorItemTextToForeground">Project:
Brand Identity</p>
</div>
<div class="highlight">
<p class="font-style-3 transparent" data-module="ColorItemTextToForeground">Year:
2022</p>
</div>
<ul class="font-style-3 transparent list-layout-1 tags-list"
data-module="ColorItemTextToForeground">
<li>Foundation</li>
<li>Brand Identity</li>
<li>Digital Design</li>
<li>Tone of Voice</li>
<li>App Icon</li>
<li>User Interface</li>
<li>Creative Direction</li>
<li>Guidelines</li>
</ul>
<div class="credits-section">
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<ul class="font-style-3 transparent list-layout-1 credit-list"
data-module="ColorItemTextToForeground">
<li>T for Troels</li>
<li>Novicell</li>
<li>Rainmaking</li>
</ul>
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</section>
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<h2 class="font-style-5" data-module="ColorItemTextToForeground">With a history dating back
to 1783, Flügger is market leader in Denmark and a big international player with
factories in 8 markets. Partnering with venture studio Rainmaking, Flügger has launched
Notes®, a standalone brand directed at the fast evolving D2C market. We met the teams
when the paint on this new idea was still wet, and we’re proud to have contributed all
the way from concepting, through naming, visual identity and launch of the ecommerce
platform. </h2>
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Now more than ever, color plays an important part in our lives, from pure aesthetics to
maintaining stress levels, increasing appetite or making us focus. Color is everything and
everywhere – from Instagram to Pinterest – reminding us of its transformative
powers. <br /><br />
Paired with the accessibility of ecommerce (accelerated by Covid), the raging color trend
has made companies rethink the traditional way we buy paint. Startups have entered the scene
with trendy brand positioning and edgy color palettes, promising a different experience to
the painful “paint shop”. But building a paint company from scratch is not easy,
when at the end of the day, quality matters. <br /><br />
Enter Notes®. A new company built on top of Flügger’s infrastructure and with
the insight of venture studio Rainmaking. Rather than being everything to everyone,
Notes® takes a distinct approach to quality and curation, working in collaboration with
a select team of color specialists to curate a collection of 40+ Scandinavian colors -
delivered to your door.
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For a listed company with a long history in B2B, this is a radically different proposition.
So giving Notes® its own wings and the freedom to act independently gave rise to new
opportunities across the customer journey. <br /><br />
We worked with the founding teams to build the brand from scratch, setting a design
direction that is neutral yet dynamic, allowing the representation of color, content and
people. <br /><br />
The logo and typography is light and not overpowering, giving focus to what
matters: <br /><br />
Everything from the transparent packaging to the use of large imagery and sampling papers,
Notes® is putting color at the center stage and delivering a brand that is inspirational
– far from the utilitarian approach of traditional retail stores and the endless pages
of HEX codes. <br /><br />
The result is a true designer's paint brand with no legacy strings attached.
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