diff --git a/adversaries-into-allies.markdown b/adversaries-into-allies.markdown index 1f45e59..02df347 100644 --- a/adversaries-into-allies.markdown +++ b/adversaries-into-allies.markdown @@ -387,3 +387,12 @@ by Bob Burg * When someone voices a complaint, let them know that we understand that they are upset. * Display empathy in such a way that says, "You matter." + +#### Chapter 64: Just Listen + +* Sometimes, by just listening, people feel heard and the problem dissolves; other times, they simply solve it themselves. + +#### Chapter 65: Remember to Scratch the Hogs + +* If a person says no, don't try to persuade. They will feel relaxed instead of pressured, and in turn trust and like you. +* People tend to intuitively trust those who are like them; relate-ability is accomplished most easily by finding similarities.