diff --git a/builder/Makefile b/builder/Makefile
index 195b9f2a51..f5e7280932 100644
--- a/builder/Makefile
+++ b/builder/Makefile
@@ -41,7 +41,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/cache/Makefile b/cache/Makefile
index 8a6e8099ef..059cebae24 100644
--- a/cache/Makefile
+++ b/cache/Makefile
@@ -38,7 +38,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/controller/Makefile b/controller/Makefile
index 0002694ebb..27eb5c9208 100644
--- a/controller/Makefile
+++ b/controller/Makefile
@@ -36,7 +36,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/database/Makefile b/database/Makefile
index ecf5394d7a..a328d235f1 100644
--- a/database/Makefile
+++ b/database/Makefile
@@ -32,7 +32,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/logger/Makefile b/logger/Makefile
index 4b5412b8b2..48e2aaea03 100644
--- a/logger/Makefile
+++ b/logger/Makefile
@@ -36,7 +36,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/logspout/Makefile b/logspout/Makefile
index 493e3690db..745069fbf1 100644
--- a/logspout/Makefile
+++ b/logspout/Makefile
@@ -38,7 +38,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(RELEASE_IMAGE) $(DEV_DOCKER_IMAGE)
+	docker tag -f $(RELEASE_IMAGE) $(DEV_DOCKER_IMAGE)
 	docker push $(DEV_DOCKER_IMAGE)
 
 set-image: check-deisctl
diff --git a/publisher/Makefile b/publisher/Makefile
index e826aa4cf2..a120cb98fb 100644
--- a/publisher/Makefile
+++ b/publisher/Makefile
@@ -26,7 +26,7 @@ install: check-deisctl
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(RELEASE_IMAGE) $(REMOTE_IMAGE)
+	docker tag -f $(RELEASE_IMAGE) $(REMOTE_IMAGE)
 	docker push $(REMOTE_IMAGE)
 
 set-image: check-deisctl
diff --git a/registry/Makefile b/registry/Makefile
index 0d1290dfff..d51217d477 100644
--- a/registry/Makefile
+++ b/registry/Makefile
@@ -32,7 +32,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/router/Makefile b/router/Makefile
index f2d0091c2b..82ff3a2521 100644
--- a/router/Makefile
+++ b/router/Makefile
@@ -44,7 +44,7 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(IMAGE) $(DEV_IMAGE)
+	docker tag -f $(IMAGE) $(DEV_IMAGE)
 	docker push $(DEV_IMAGE)
 
 set-image: check-deisctl
diff --git a/store/Makefile b/store/Makefile
index 57efe3acad..3c2d36d4be 100644
--- a/store/Makefile
+++ b/store/Makefile
@@ -70,15 +70,15 @@ run: install start
 dev-release: push set-image
 
 push: check-registry
-	docker tag $(ADMIN_IMAGE) $(ADMIN_DEV_IMAGE)
+	docker tag -f $(ADMIN_IMAGE) $(ADMIN_DEV_IMAGE)
 	docker push $(ADMIN_DEV_IMAGE)
-	docker tag $(DAEMON_IMAGE) $(DAEMON_DEV_IMAGE)
+	docker tag -f $(DAEMON_IMAGE) $(DAEMON_DEV_IMAGE)
 	docker push $(DAEMON_DEV_IMAGE)
-	docker tag $(GATEWAY_IMAGE) $(GATEWAY_DEV_IMAGE)
+	docker tag -f $(GATEWAY_IMAGE) $(GATEWAY_DEV_IMAGE)
 	docker push $(GATEWAY_DEV_IMAGE)
-	docker tag $(METADATA_IMAGE) $(METADATA_DEV_IMAGE)
+	docker tag -f $(METADATA_IMAGE) $(METADATA_DEV_IMAGE)
 	docker push $(METADATA_DEV_IMAGE)
-	docker tag $(MONITOR_IMAGE) $(MONITOR_DEV_IMAGE)
+	docker tag -f $(MONITOR_IMAGE) $(MONITOR_DEV_IMAGE)
 	docker push $(MONITOR_DEV_IMAGE)
 
 set-image: check-deisctl