Project Robyn - Continuous & Semi-Automated MMM

The Open Source Marketing Mix Model Package from Facebook Marketing Science

R Quick Start

• Install Robyn latest package version:

## CRAN VERSION
install.packages("Robyn")

## DEV VERSION
# If you don't have remotes installed yet, first run: install.packages("remotes")
remotes::install_github("facebookexperimental/Robyn/R")

• If it's taking too long to download, you have a slow or unstable internet connection, and have issues while installing the package, try setting options(timeout=400).

• Robyn requires the Python library Nevergrad. If encountering Python-related error during installation, please check out the step-by-step guide to get more info.

• For Windows, if you get openssl error, please see instructions here and here to install and update openssl.

License

FB Robyn MMM R script is MIT licensed, as found in the LICENSE file.

• Terms of Use - https://opensource.facebook.com/legal/terms
• Privacy Policy - https://opensource.facebook.com/legal/privacy

Contact

• [email protected], Gufeng Zhou, Marketing Science Partner
• [email protected], Leonel Sentana, Marketing Science Partner
• [email protected], Igor Skokan, Marketing Science Partner
• [email protected], Bernardo Lares, Marketing Science Partner
• [email protected], Kyle Goldberg, Marketing Science Partner