diff --git a/libraries/targetVideoUtils/bidderUtils.js b/libraries/targetVideoUtils/bidderUtils.js
index f18540818cb..cf106566944 100644
--- a/libraries/targetVideoUtils/bidderUtils.js
+++ b/libraries/targetVideoUtils/bidderUtils.js
@@ -1,6 +1,7 @@
+import {SYNC_URL} from './constants.js';
 import {VIDEO} from '../../src/mediaTypes.js';
 import {getRefererInfo} from '../../src/refererDetection.js';
-import {createTrackPixelHtml, deepAccess, getBidRequest} from '../../src/utils.js';
+import {createTrackPixelHtml, deepAccess, getBidRequest, formatQS} from '../../src/utils.js';
 
 export function getSizes(request) {
   let sizes = request.sizes;
@@ -167,6 +168,40 @@ export function getAd(bid) {
   return {ad, adUrl, vastXml, vastUrl};
 }
 
+export function getSyncResponse(syncOptions, gdprConsent, uspConsent, gppConsent, endpoint) {
+  const params = {
+    endpoint
+  };
+
+  // Attaching GDPR Consent Params in UserSync url
+  if (gdprConsent) {
+    params.gdpr = (gdprConsent.gdprApplies ? 1 : 0);
+    params.gdpr_consent = encodeURIComponent(gdprConsent.consentString || '');
+  }
+
+  // CCPA
+  if (uspConsent && typeof uspConsent === 'string') {
+    params.us_privacy = encodeURIComponent(uspConsent);
+  }
+
+  // GPP Consent
+  if (gppConsent?.gppString && gppConsent?.applicableSections?.length) {
+    params.gpp = encodeURIComponent(gppConsent.gppString);
+    params.gpp_sid = encodeURIComponent(gppConsent?.applicableSections?.join(','));
+  }
+
+  const queryParams = Object.keys(params).length > 0 ? formatQS(params) : '';
+  let response = [];
+  if (syncOptions.iframeEnabled) {
+    response = [{
+      type: 'iframe',
+      url: SYNC_URL + 'load-cookie.html?' + queryParams
+    }];
+  }
+
+  return response;
+}
+
 export function getSiteObj() {
   const refInfo = (getRefererInfo && getRefererInfo()) || {};
 
diff --git a/libraries/targetVideoUtils/constants.js b/libraries/targetVideoUtils/constants.js
index 1f47846eba4..33076b71e7d 100644
--- a/libraries/targetVideoUtils/constants.js
+++ b/libraries/targetVideoUtils/constants.js
@@ -9,7 +9,7 @@ const VIDEO_ENDPOINT_URL = 'https://pbs.prebrid.tv/openrtb2/auction';
 const SYNC_URL = 'https://bppb.link/static/';
 const VIDEO_PARAMS = [
   'api', 'linearity', 'maxduration', 'mimes', 'minduration',
-  'plcmt', 'playbackmethod', 'protocols', 'startdelay'
+  'plcmt', 'playbackmethod', 'protocols', 'startdelay', 'placement'
 ];
 
 export {
diff --git a/modules/bridBidAdapter.js b/modules/bridBidAdapter.js
index 74f5e66b90b..c822f4d5c80 100644
--- a/modules/bridBidAdapter.js
+++ b/modules/bridBidAdapter.js
@@ -1,8 +1,8 @@
-import {_each, deepAccess, formatQS, getDefinedParams, parseGPTSingleSizeArrayToRtbSize} from '../src/utils.js';
+import {_each, deepAccess, getDefinedParams, parseGPTSingleSizeArrayToRtbSize} from '../src/utils.js';
 import {VIDEO} from '../src/mediaTypes.js';
 import {registerBidder} from '../src/adapters/bidderFactory.js';
-import {getAd, getSiteObj} from '../libraries/targetVideoUtils/bidderUtils.js'
-import {GVLID, SOURCE, SYNC_URL, TIME_TO_LIVE, VIDEO_ENDPOINT_URL, VIDEO_PARAMS} from '../libraries/targetVideoUtils/constants.js';
+import {getAd, getSiteObj, getSyncResponse} from '../libraries/targetVideoUtils/bidderUtils.js'
+import {GVLID, SOURCE, TIME_TO_LIVE, VIDEO_ENDPOINT_URL, VIDEO_PARAMS} from '../libraries/targetVideoUtils/constants.js';
 
 /**
  * @typedef {import('../src/adapters/bidderFactory.js').BidRequest} BidRequest
@@ -178,37 +178,7 @@ export const spec = {
    * Return an array containing an object with the sync type and the constructed URL.
    */
   getUserSyncs: (syncOptions, serverResponses, gdprConsent, uspConsent, gppConsent) => {
-    const params = {
-      endpoint: 'brid'
-    };
-
-    // Attaching GDPR Consent Params in UserSync url
-    if (gdprConsent) {
-      params.gdpr = (gdprConsent.gdprApplies ? 1 : 0);
-      params.gdpr_consent = encodeURIComponent(gdprConsent.consentString || '');
-    }
-
-    // CCPA
-    if (uspConsent && typeof uspConsent === 'string') {
-      params.us_privacy = encodeURIComponent(uspConsent);
-    }
-
-    // GPP Consent
-    if (gppConsent?.gppString && gppConsent?.applicableSections?.length) {
-      params.gpp = encodeURIComponent(gppConsent.gppString);
-      params.gpp_sid = encodeURIComponent(gppConsent?.applicableSections?.join(','));
-    }
-
-    const queryParams = Object.keys(params).length > 0 ? formatQS(params) : '';
-    let response = [];
-    if (syncOptions.iframeEnabled) {
-      response = [{
-        type: 'iframe',
-        url: SYNC_URL + 'load-cookie.html?' + queryParams
-      }];
-    }
-
-    return response;
+    return getSyncResponse(syncOptions, gdprConsent, uspConsent, gppConsent, 'brid');
   }
 
 }
diff --git a/modules/targetVideoBidAdapter.js b/modules/targetVideoBidAdapter.js
index fd5d79d08b7..b01e3dddab3 100644
--- a/modules/targetVideoBidAdapter.js
+++ b/modules/targetVideoBidAdapter.js
@@ -1,7 +1,7 @@
 import {_each, getDefinedParams, parseGPTSingleSizeArrayToRtbSize} from '../src/utils.js';
 import {BANNER, VIDEO} from '../src/mediaTypes.js';
 import {registerBidder} from '../src/adapters/bidderFactory.js';
-import {formatRequest, getRtbBid, getSiteObj, videoBid, bannerBid, createVideoTag} from '../libraries/targetVideoUtils/bidderUtils.js';
+import {formatRequest, getRtbBid, getSiteObj, getSyncResponse, videoBid, bannerBid, createVideoTag} from '../libraries/targetVideoUtils/bidderUtils.js';
 import {SOURCE, GVLID, BIDDER_CODE, VIDEO_PARAMS, BANNER_ENDPOINT_URL, VIDEO_ENDPOINT_URL, MARGIN, TIME_TO_LIVE} from '../libraries/targetVideoUtils/constants.js';
 
 /**
@@ -167,14 +167,26 @@ export const spec = {
         _each(resp.bid, (bid) => {
           const requestId = bidRequest.bidId;
           const params = bidRequest.params;
-
-          bids.push(videoBid(bid, requestId, currency, params, TIME_TO_LIVE));
+          const vBid = videoBid(bid, requestId, currency, params, TIME_TO_LIVE);
+          if (bids.length == 0 || bids[0].cpm < vBid.cpm) {
+            bids[0] = vBid;
+          }
         });
       });
     }
 
     return bids;
+  },
+
+  /**
+   * Determine the user sync type (either 'iframe' or 'image') based on syncOptions.
+   * Construct the sync URL by appending required query parameters such as gdpr, ccpa, and coppa consents.
+   * Return an array containing an object with the sync type and the constructed URL.
+   */
+  getUserSyncs: (syncOptions, serverResponses, gdprConsent, uspConsent, gppConsent) => {
+    return getSyncResponse(syncOptions, gdprConsent, uspConsent, gppConsent, 'targetvideo');
   }
+
 }
 
 registerBidder(spec);
diff --git a/test/spec/modules/targetVideoBidAdapter_spec.js b/test/spec/modules/targetVideoBidAdapter_spec.js
index 442d7e7ef0b..61df5413862 100644
--- a/test/spec/modules/targetVideoBidAdapter_spec.js
+++ b/test/spec/modules/targetVideoBidAdapter_spec.js
@@ -1,4 +1,5 @@
 import { spec } from '../../../modules/targetVideoBidAdapter.js'
+import { SYNC_URL } from '../../../libraries/targetVideoUtils/constants.js';
 
 describe('TargetVideo Bid Adapter', function() {
   const bidder = 'targetVideo';
@@ -237,4 +238,23 @@ describe('TargetVideo Bid Adapter', function() {
     expect(payload.regs.ext.us_privacy).to.equal(uspConsentString);
     expect(payload.regs.ext.gdpr).to.equal(1);
   });
+
+  it('Test userSync have only one object and it should have a property type=iframe', function () {
+    let userSync = spec.getUserSyncs({ iframeEnabled: true });
+    expect(userSync).to.be.an('array');
+    expect(userSync.length).to.be.equal(1);
+    expect(userSync[0]).to.have.property('type');
+    expect(userSync[0].type).to.be.equal('iframe');
+  });
+
+  it('Test userSync valid sync url for iframe', function () {
+    let [userSync] = spec.getUserSyncs({ iframeEnabled: true }, {}, {consentString: 'anyString'});
+    expect(userSync.url).to.contain(SYNC_URL + 'load-cookie.html?endpoint=targetvideo&gdpr=0&gdpr_consent=anyString');
+    expect(userSync.type).to.be.equal('iframe');
+  });
+
+  it('Test userSyncs iframeEnabled=false', function () {
+    let userSyncs = spec.getUserSyncs({iframeEnabled: false});
+    expect(userSyncs).to.have.lengthOf(0);
+  });
 });