diff --git a/website/ADD_CASE_STUDY.md b/website/ADD_CASE_STUDY.md
index f5fd454cad8..079cedf7be6 100644
--- a/website/ADD_CASE_STUDY.md
+++ b/website/ADD_CASE_STUDY.md
@@ -22,6 +22,7 @@ limitations under the License.
 6. Add case study quote card for the [Apache Beam](https://beam.apache.org/) website homepage `Case Studies Powered by Apache Beam` section. See [Add case study card to the Apache Beam website homepage](#Add-case-study-card-to-the-Apache-Beam-website-homepage)
 7. Create pull request to the apache beam repository with your changes
 
+If you have any questions about adding a case study, please send an email to dev@beam.apache.org with subject: [Beam Website] Add New Case Study.
 
 ## Case study md file recommendations
 
diff --git a/website/www/site/content/en/case-studies/intuit.md b/website/www/site/content/en/case-studies/intuit.md
index aca333563b5..89dd052687f 100644
--- a/website/www/site/content/en/case-studies/intuit.md
+++ b/website/www/site/content/en/case-studies/intuit.md
@@ -176,6 +176,11 @@ Apache Beam and its abstraction of the execution engines allowed Intuit to seaml
 
 With Apache Beam, Intuit accelerated the development and launch of production-grade streaming data pipelines 3x,  from 3 months to just 1 month. The time to design pipelines for preproduction shrank to just 10 days. Migration from batch jobs to Apache Beam streaming pipelines resulted in a 5x memory and compute cost optimization. Intuit continues developing Apache Beam streaming pipelines for new use cases, 150 more pipelines are in preproduction and coming to production soon.
 
+## Learn More
+
+<iframe class="video video--medium-size" width="560" height="315" src="https://www.youtube.com/embed/H4s7rAlk68w" frameborder="0" allowfullscreen></iframe>
+<br><br>
+
 {{< case_study_feedback "Intuit" >}}
 
 </div>
diff --git a/website/www/site/content/en/case-studies/ricardo.md b/website/www/site/content/en/case-studies/ricardo.md
index a692be1cc2f..14732e56a2b 100644
--- a/website/www/site/content/en/case-studies/ricardo.md
+++ b/website/www/site/content/en/case-studies/ricardo.md
@@ -242,6 +242,11 @@ to value.
 Apache Beam has been a technology that multiplied possibilities, allowing Ricardo to maximize technology benefits at all
 stages of their modernization and cloud journey.
 
+## Learn More
+
+<iframe class="video video--medium-size" width="560" height="315" src="https://www.youtube.com/embed/v-MclVrGJcQ" frameborder="0" allowfullscreen></iframe>
+<br><br>
+
 {{< case_study_feedback Ricardo >}}
 
 </div>
diff --git a/website/www/site/layouts/case-studies/list.html b/website/www/site/layouts/case-studies/list.html
index 24b64527eeb..d4eb6a77b0b 100644
--- a/website/www/site/layouts/case-studies/list.html
+++ b/website/www/site/layouts/case-studies/list.html
@@ -47,7 +47,7 @@ <h3 class="case-study-card-title">{{ .Params.cardTitle }}</h3>
         {{ end }}
     </div>
     <div class="case-study-row-button-container">
-        <a href="mailto:dev@beam.apache.org?subject=Beam Website Add New Case Study" class="case-study-primary-button">
+        <a href="https://github.com/apache/beam/blob/master/website/ADD_CASE_STUDY.md" class="case-study-primary-button" target="_blank" rel="noopener noreferrer">
             Share your story
         </a>
     </div>
diff --git a/website/www/site/layouts/partials/quotes/quote.html b/website/www/site/layouts/partials/quotes/quote.html
index a9d3933da0c..0aca632b3f2 100644
--- a/website/www/site/layouts/partials/quotes/quote.html
+++ b/website/www/site/layouts/partials/quotes/quote.html
@@ -25,7 +25,7 @@ <h5 class="quote-text">{{ .text | markdownify }}</h5>
       </a>
     </div>
     <div class="case-study-row-button-container">
-      <a href="mailto:dev@beam.apache.org?subject=Beam Website Add New Case Study" class="case-study-primary-button">
+      <a href="https://github.com/apache/beam/blob/master/website/ADD_CASE_STUDY.md" class="case-study-primary-button" target="_blank" rel="noopener noreferrer">
         Share your story
       </a>
     </div>