Mall Customer Segmentation Analysis - Clustering

Complete Video Tutorial: https://youtu.be/DYuI4PCzOyw

Problem Statement

You own the mall and want to understand the customers like who can be easily converge [Target Customers] so that the sense can be given to marketing team and plan the strategy accordingly.

Dataset Information

You are owing a supermarket mall and through membership cards, you have some basic data about your customers. Spending Score is something you assign to the customer based on your defined parameters like customer behavior and purchasing data.

Attributes

• Customer ID
• Age
• Gender
• Annual income
• Spending score

Download link: https://www.kaggle.com/vjchoudhary7/customer-segmentation-tutorial-in-python

Libraries

• pandas
• matplotlib
• seaborn
• scikit-learn

Algorithms

• Kmeans Clustering