diff --git a/sound/soc/sof/loader.c b/sound/soc/sof/loader.c
index 08a17abb63ff51..eabeaf7b260e39 100644
--- a/sound/soc/sof/loader.c
+++ b/sound/soc/sof/loader.c
@@ -731,6 +731,8 @@ int snd_sof_load_firmware_raw(struct snd_sof_dev *sdev)
 	if (ret < 0) {
 		dev_err(sdev->dev, "error: request firmware %s failed err: %d\n",
 			fw_filename, ret);
+		dev_err(sdev->dev,
+			"you may need to download the firmware from https://github.com/thesofproject/sof-bin/\n");
 		goto err;
 	} else {
 		dev_dbg(sdev->dev, "request_firmware %s successful\n",
diff --git a/sound/soc/sof/topology.c b/sound/soc/sof/topology.c
index b6b32a7a91f876..59f89f3d61a230 100644
--- a/sound/soc/sof/topology.c
+++ b/sound/soc/sof/topology.c
@@ -3740,6 +3740,8 @@ int snd_sof_load_topology(struct snd_soc_component *scomp, const char *file)
 	if (ret < 0) {
 		dev_err(scomp->dev, "error: tplg request firmware %s failed err: %d\n",
 			file, ret);
+		dev_err(scomp->dev,
+			"you may need to download the firmware from https://github.com/thesofproject/sof-bin/\n");
 		return ret;
 	}