Add and improve verbiage and messaging.

README.md

@@ -1,5 +1,7 @@
-Elements integration/staging tree
+The Elements Project
 =================================
+This is the integration and staging tree for the Elements Project, a series of
+improvements and extensions to the Bitcoin protocol.
 
 What is Bitcoin?
 ----------------
@@ -15,14 +17,15 @@ software which enables the use of this currency.
 For more information, as well as an immediately useable, binary version of
 the Bitcoin Core software, see https://www.bitcoin.org/en/download.
 
-What is Sidechain Elements?
+What is the Elements Projects?
 -----------------
 
-Sidechain Elements is a collection of experiments to bring more technical innovation to Bitcoin.
+The Elements Project is a collection of experiments, aiming to bring greater
+technical innovation to Bitcoin.
 
 https://github.com/ElementsProject/elementsproject.github.io
 
-Read details and future in the project documentation
+Learn more on [the Elements Project website](https://www.elementsproject.org).
 
 What is Elements Alpha?
 -----------------------