BrandI manages my online presence as if I was a brand.
That constitutes helping me with:
- Public perception
- Presenting myself in a way which highlights the qualities I want to showcase
- Managing the exposure-surface
- Provide awareness of different websites where I expose myself to public view
- Manage what kind of content I am associating myself with through different online platforms
- Market research
Staying updated with where rest of the world is going
- Following people on the internet
- Maintaining an evolving reading-list, and actually reading it
- Self awareness
- Identifying the aspects I want to grow
- Keeping track of the progress I make
This mostly boils down to having an application which:
- Is an RSS reader to follow blogs, social media and other content I want to follow (like Github activity)
- Is a dashboard of my personal goals
- Is a “Profile editor” which allow me to see and change my “profile” on different online platforms from a single place
Or that’s what I think it is going to be. Let’s see where it goes :-)