RcPacing

Percentile Risk-Constrained Budget Pacing for Guaranteed Display Advertising in Online Optimization

RCPacing Offline Evaluation

DataSet

Format

• first row: budget of each campaign, format:
  • budgetPv|campaignId:budget;campaignId:budget
• other rows: request logs, format:
  • hh:mi|campaign:CTR;campaign:CTR

Notice

• CTR
  • Due to the requirement for data confidentiality, the CTR has been linearly amplified by a certain factor and saved as an integer.
• request
  • request are sampled from real-world data.

Realized Models

• DMD
• PDOA
• AUAF
• Smart Pacing
• RCPacing (our method)

Run

• Env

  • python 3.8+
  • numpy
  • scipy

• Cmd

  • python main.py --model rcpacing --data_path ./data/supply_demand_data.txt