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faselgodbcho · Nov 25, 2024 · 724832e · 724832e
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 author: aditya-oberai
 category: case-studies
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 In 2019, Ryan O’Connor was a mere university student when he started exploring the world of Korean popular music, or K-pop. One of the areas within the K-pop fan ecosystem that caught his interest was the concept of photo cards. For those new to the K-pop community, K-pop photo cards are artist-specific collectible cards that are possessed and traded similarly to sports or Pokemon trading cards. These photo cards are produced and distributed by K-pop record labels and have developed a substantial interest and following over the last few years.