docs:update README.md for Cosmos SDK consistent branding (cosmos#10265)

minor edits for consistent language for Starport and Cosmos SDK

README.md

@@ -40,34 +40,33 @@ parent:
     <img alt="Lint Satus" src="https://github.com/cosmos/cosmos-sdk/workflows/Lint/badge.svg" />
 </div>
 
-The Cosmos-SDK is a framework for building blockchain applications in Golang.
-It is being used to build [`Gaia`](https://github.com/cosmos/gaia), the first implementation of the Cosmos Hub.
+The Cosmos SDK is a framework for building blockchain applications. [Tendermint Core (BFT Consensus)](https://github.com/tendermint/tendermint) and the Cosmos SDK are written in the Golang programming language. Cosmos SDK is used to build [Gaia](https://github.com/cosmos/gaia), the first implementation of the Cosmos Hub.
 
-**WARNING**: The SDK has mostly stabilized, but we are still making some
+**WARNING**: The Cosmos SDK has mostly stabilized, but we are still making some
 breaking changes.
 
 **Note**: Requires [Go 1.17+](https://golang.org/dl/)
 
 ## Quick Start
 
-To learn how the SDK works from a high-level perspective, go to the [SDK Intro](./docs/intro/overview.md).
+To learn how the Cosmos SDK works from a high-level perspective, see the Cosmos SDK [High-Level Intro](./docs/intro/overview.md).
 
-If you want to get started quickly and learn how to build on top of the SDK, please visit the [tutorials website](https://tutorials.cosmos.network). You can also fork the tutorial's repository to get started building your own Cosmos SDK application.
+If you want to get started quickly and learn how to build on top of Cosmos SDK, visit [Cosmos SDK Tutorials](https://tutorials.cosmos.network). You can also fork the tutorial's repository to get started building your own Cosmos SDK application.
 
-For more, please go to the [Cosmos SDK Docs](./docs/).
+For more information, see the [Cosmos SDK Documentation](./docs/).
 
 ## Cosmos Hub Mainnet
 
-The Cosmos Hub application, `gaia`, has moved to its [own repository](https://github.com/cosmos/gaia). Go there to join the Cosmos Hub mainnet and more.
+The Cosmos Hub application, `gaia`, has moved to its own [cosmos/gaia repository](https://github.com/cosmos/gaia). Go there to join the Cosmos Hub mainnet and more.
 
-## Interblockchain Communication (IBC)
+## Inter-Blockchain Communication (IBC)
 
-The IBC module for the SDK has moved to its [own repository](https://github.com/cosmos/ibc-go). Go there to build and integrate with the IBC module.
+The IBC module for the Cosmos SDK has moved to its own [cosmos/ibc-go repository](https://github.com/cosmos/ibc-go). Go there to build and integrate with the IBC module.
 
 ## Starport
 
-If you are starting a new app or a new module you can use [Starport](https://github.com/tendermint/starport) to help you get started and speed up development. If you have any questions or find a bug, feel free to open an issue in the repo.
+Starport is the all-in-one platform to build, launch, and maintain any crypto application on a sovereign and secured blockchain. If you are building a new app or a new module, use [Starport](https://github.com/tendermint/starport) to get started and speed up development. 
 
 ## Disambiguation
 
-This Cosmos-SDK project is not related to the [React-Cosmos](https://github.com/react-cosmos/react-cosmos) project (yet). Many thanks to Evan Coury and Ovidiu (@skidding) for this Github organization name. As per our agreement, this disambiguation notice will stay here.
+This Cosmos SDK project is not related to the [React-Cosmos](https://github.com/react-cosmos/react-cosmos) project (yet). Many thanks to Evan Coury and Ovidiu (@skidding) for this Github organization name. As per our agreement, this disambiguation notice will stay here.