This project is a replicaiton of marketing analytics project by Luis Noguera (link: https://rpubs.com/lnoguera/Marketing-Analytics-Metrics) It is a script applied on an Online retail data (available at: https://archive.ics.uci.edu/ml/datasets/online+retail#) and it serves to inform marketing strategy in mapping opportunities for marketing growth/users retention.
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This project is a replicaiton of marketing analytics project by Luis Noguera (link: https://rpubs.com/lnoguera/Marketing-Analytics-Metrics) It is a script applied on an Online retail data (available at: https://archive.ics.uci.edu/ml/datasets/online+retail#) and it serves to inform marketing strategy in mapping opportunities for marketing growth…
ivsta/marketing-analytics-retention
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This project is a replicaiton of marketing analytics project by Luis Noguera (link: https://rpubs.com/lnoguera/Marketing-Analytics-Metrics) It is a script applied on an Online retail data (available at: https://archive.ics.uci.edu/ml/datasets/online+retail#) and it serves to inform marketing strategy in mapping opportunities for marketing growth…
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