Skip to content

Commit

Permalink
Update README.md
Browse files Browse the repository at this point in the history
  • Loading branch information
wzhe06 authored Mar 3, 2017
1 parent 3e7f34b commit 7d45107
Showing 1 changed file with 4 additions and 2 deletions.
6 changes: 4 additions & 2 deletions README.md
Original file line number Diff line number Diff line change
Expand Up @@ -9,8 +9,10 @@
## 目录
### Allocation
广告流量的分配问题
* [Ad Serving Using a Compact Allocation Plan](https://github.com/wzhe06/Ad-papers/blob/master/Allocation/Ad%20Serving%20Using%20a%20Compact%20Allocation%20Plan.pdf)雅虎的一篇比较经典的流量分配的文章,文中的HWM和DUAL算法都比较实用
* [An Efficient Algorithm for Allocation of Guaranteed Display Advertising](https://github.com/wzhe06/Ad-papers/blob/master/Allocation/An%20Efficient%20Algorithm%20for%20Allocation%20of%20Guaranteed%20Display%20Advertising.pdf)同样是雅虎的流量分配文章,跟上一篇文章同时发布,介绍SHALE流量分配算法
* [Ad Serving Using a Compact Allocation Plan](https://github.com/wzhe06/Ad-papers/blob/master/Allocation/Ad%20Serving%20Using%20a%20Compact%20Allocation%20Plan.pdf)
雅虎的一篇比较经典的流量分配的文章,文中的HWM和DUAL算法都比较实用
* [An Efficient Algorithm for Allocation of Guaranteed Display Advertising](https://github.com/wzhe06/Ad-papers/blob/master/Allocation/An%20Efficient%20Algorithm%20for%20Allocation%20of%20Guaranteed%20Display%20Advertising.pdf)
同样是雅虎的流量分配文章,跟上一篇文章同时发布,介绍SHALE流量分配算法
### Bidding Strategy
计算广告中广告定价,RTB过程中广告出价策略的相关问题
* [Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget](https://github.com/wzhe06/Ad-papers/blob/master/Bidding%20Strategy/Combining%20Powers%20of%20Two%20Predictors%20in%20Optimizing%20Real-Time%20Bidding%20Strategy%20under%20Constrained%20Budget.pdf) 国立台湾大学的文章,介绍一种基于流量选择的计算广告竞价方法,有别于传统的CTR CPC的方法,我在实践中尝试过该方法,非常有效
Expand Down

0 comments on commit 7d45107

Please sign in to comment.