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abel-blue committed May 23, 2022
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30 changes: 14 additions & 16 deletions README.md
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Expand Up @@ -34,11 +34,6 @@ Expose group engagment analysis
![model](images/exposed%20engagment.png)
P and t value for the groups
![model](images/p%20value.png)
###
sequential analysis
![model](images/sequ.png)
ml workflow
![model](data/pic.jpg)

## Conclusion

Expand All @@ -54,41 +49,44 @@ Using k-fold cross validation we were able to train
three different models and determine their
accuracy in predicting our data.

MEAN PERFORMANCE OF THE MODELS
### MEAN PERFORMANCE OF THE MODELS

### Accuracy Scores
accuracy score
![model](images/as.png)

#### Accuracy Scores

* Desicion Tree: 0.464
* Logistic Regression: 0.536
* XGBoost: 0.536
* Random Forest: 0.528
#### Best Models

* 1 - XGBoost
* 2 - Logistic Regression
* 3 - Random Forest

# Classical A/B test vs Machine learning

With classical A/B testing, we determined if there was a significant lift in brand awareness which is instrumental to smartAd in making the next move.

With Machine Learning, we discover that the other features like the hour of the day, and the dates, determine the conversion in brand awareness.

**There is a greater potential to have a significant lift in brand awareness.**

# Setup
## Docker

You can run the dashboard using docker:

```bash
docker pull abelblue/ad_image:1.0
docker run abelblue/ad_image:1.0
```
# Setup

## Installation for linux
## Installation

```bash
git clone https://github.com/Abel-Blue/smartAd-abTest
cd smartAd-abTest
sudo python3 setup.py install
```

---

## Contributirs

![Contributors list](https://contrib.rocks/image?repo=nardoshood/smartAd-abTest)
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