AI and Marketing

Part 1: Marketing in a Thriving Consumer Culture

• Chapter 1: Understanding Consumer Values and Mind-sets
• Chapter 2: Triggering the Psychology of Choice for Lifetime Value
• Chapter 3: Engaging Experiences and Journeys That Drive Sales and Loyalty

Part 2: Building a Strategy for LTV and ROI

• Chapter 4: Laying a Foundation for Growth
• Chapter 5: Researching Your Customers, Competitors, and Industry
• Chapter 6: Creating a Winning Marketing Plan
  • Getting Started on a Launch or Growth Plan
  • Considering Pricing Strategies
  • Creating Your Controls and KPIs
  • Conducting a SWOT Analysis

Part 3: Understanding and Implementing Marketing Research

• Chapter 7: Introduction to Marketing Research

  • The Marketing Research Process
  • Uses and Applications
  • Marketing Information Systems
  • Marketing Decision Support Systems

• Chapter 8: The Marketing Research Industry

  • Evolution and Structure
  • Client-Side vs Supply-Side Research
  • Industry Challenges and Initiatives
  • Career Development

• Chapter 9: Research Design and Methodology

  • Defining Research Problems
  • Types of Research Design
  • Test Marketing Methods
  • Research Ethics

• Chapter 10: Data Collection and Analysis

  • Primary vs Secondary Data
  • Qualitative Methods
  • Quantitative Methods
  • Survey and Questionnaire Design
  • Sampling Techniques

• Chapter 11: Advanced Research Analytics

  • Statistical Analysis
  • Hypothesis Testing
  • Correlation and Regression
  • Factor Analysis
  • Cluster Analysis

• Chapter 12: Research Reporting and Implementation

  • Report Structure
  • Data Visualization
  • Presentation Techniques
  • Converting Research to Action

Part 4: Executing Across Channels

• Chapter 13: Content Marketing and Marketing Content
• Chapter 14: Creative That Engages the Mind
• Chapter 15: Optimizing Digital and Social Tools
• Chapter 16: Modern Advertising Techniques

Part 5: Digital Marketing Excellence

• Chapter 17: Building Individual Value with Mass Personalization
• Chapter 18: Creating an Engaging Website
• Chapter 19: SEO Strategy and Implementation

Part 6: AI-Powered Marketing

• Chapter 20: Fundamentals of AI in Marketing

  • Understanding AI Applications
  • Machine Learning Basics
  • Neural Networks and Deep Learning

• Chapter 21: AI for Market Analysis

  • Predictive Analytics
  • Customer Behavior Modeling
  • Market Segmentation with AI

• Chapter 22: Implementing AI Solutions

  • AI Tools and Platforms
  • Integration Strategies
  • Performance Measurement

• Chapter 23: AI Ethics and Best Practices

  • Privacy Concerns
  • Ethical Guidelines
  • Future Developments

Part 7: Setting Your Brand Up for Sustainable Growth

• Chapter 24: Network and Event Marketing
• Chapter 25: Sales Channel Optimization
• Chapter 26: Measuring and Maintaining Success
  • Performance Metrics
  • Growth Strategies
  • Sustainability Practices