tweaked readme

README.md

@@ -1,14 +1,19 @@
-#Ed: A Minimal Edition Theme for Jekyll
+# Ed: A Jekyll Theme for Minimal Editions
+
+## Samples
+
+Here's [a sample site](http://elotroalex.github.io/ed/), built with Ed. And a screenshot:
+
+![Sample Ed site](https://github.com/elotroalex/ed/blob/master/assets/screenshot.png)
+
+
+## Introduction
 
 One of our most pressing and ever revolving needs as scholars is to pass on our textual artifacts from one generation to another. The art of textual editing, among other practices, has helped many cultures to remember and interpret for centuries. Alas, that art is practiced and encouraged in its highest form by a dwindling number of scholars. In a digital environment the problem is compounded by the difficulties of the medium. While vast repositories, and "e-publications" appear on the online scene yearly, very few manifest a textual scholar's disciplined attention to detail. In contrast, most textual scholars who have made the leap to a rigorous digital practice have focused on markup, relying on technical teams to deploy and maintain their work. This makes your average scholarly digital edition a very costly, and therefore limited affair. We hope that Ed can help would-be and veteran textual scholars make it easier to deploy their own editions in a lasting way.
 
 Ed is a [Jekyll](https://jekyllrb.com/
 ) theme designed for textual editors based on [minimal computing principles](http://go-dh.github.io/mincomp/), and focused on legibility, ease and flexibility. In other words, the technology is easier to learn or teach and can produce beautifully rendered scholarly or reading editions of texts. The resulting edition consists of static pages whose rate of decay is substantially lower than database-driven systems. As an added bonus, these static pages require less bandwith.
 
-Here's [our sample site](http://elotroalex.github.io/ed/), built with Ed.
-
-![Sample Ed site](https://github.com/elotroalex/ed/blob/master/assets/screenshot.png)
-
 Ed is built on top of [Lanyon](https://github.com/poole/lanyon), a Jekyll theme based on [Poole](http://getpoole.com), "the Jekyll butler," both created by [Mark Otto](<https://github.com/mdo) and distributed with an MIT license. Thanks to Mark Otto for his helpful streamlining. 
 
 ## Features