My Reading List

Biography

• No Filter: The Inside Story of Instagram by Sarah Frier
• I Came Upon a Lighthouse: A Short Memoir of Life with Ratan Tata by Shantanu Naidu
• No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer
• Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella
• Abraham Lincoln: A Biography by Benjamin P. Thomas
• The Warren Buffett Way: Investment Strategies of the World's Greatest Investor by Robert G. Hagstrom
• My Experiments with Truth: An Autobiography by Mahatma Gandhi
• Nikola Tesla: Imagination and the Man That Invented the 20th Century by Sean Patrick
• The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company by Robert Iger
• Dr. Ambedkar and Untouchability: Fighting the Indian Caste System by Christophe Jaffrelot
• The Autobiography of a Yogi by Paramahansa Yogananda
• That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph
• Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
• Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future by Ashlee Vance
• The Autobiography of Benjamin Franklin by Benjamin Franklin
• Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
• Steve Jobs: The Exclusive Biography by Walter Isaacson
• Wings of Fire: An Autobiography by A.P.J. Abdul Kalam
• My Inventions: The Autobiography of Nikola Tesla by Nikola Tesla
• The Diary of a Young Girl by Anne Frank
• The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Business & Product Development

• The Embedded Entrepreneur: How to Build an Audience-Driven Business
• The Culture Map: Breaking Through the Invisible Boundaries of Global Business
• Expert Secrets
• The Heart of Business
• Hello, Startup
• The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
• Shape Up
• Crossing the Chasm
• Founders at Work
• Erik Sink on the Business of Software
• Start small, stay small
• Growth Hacking: Silicon Valley's best kept secret
• Competing against luck
• When Coffee and Kale compete
• Running Lean
• MAKE book
• Getting Real
• Badass: making users awesome
• On Writing Well
• Value SaaS basecamp guide
• The Science of Selling
• Impossible to Inevitable
• The Founder's Dilemmas
• Scaling Up
• Creative Selection
• The Four Steps to the Epiphany
• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
• Made to Stick: Why Some Ideas Survive and Others Die
• Switch: How to Change Things When Change Is Hard
• Start from Zero
• Monetising Innovation
• The Design of Everyday Things
• Obviously Awesome: How to Nail Product
• Zero to One: Notes on Start Ups, or How to Build the Future
• Traction: How Any Startup Can Achieve Explosive Customer Growth
• Don't Startup : What No One Tells You about Starting Your Own Business
• Lean Analytics: Use Data to Build a Better Startup Faster
• Hooked: How to Build Habit-Forming Products
• INSPIRED: How to Create Tech Products Customers Love
• Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
• Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
• Blue Ocean Strategy
• Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
• Zero to Sold
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
• The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
• The Personal MBA: A World-Class Business Education in a Single Volume
• The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
• Business Adventures: Twelve Classic Tales from the World of Wall Street
• The E-Myth Revisited Why Most Small Businesses Don’t Work and What to Do About It
• The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
• Built to Sell: Creating a Business That Can Thrive Without You
• The Innovator's Dilemma

Self help & Management

• Discipline Equals Freedom: Field Manual
• Get Epic Shit Done
• The Psychology of Money
• Unapologetically Ambitious
• Good to Great
• Never Split the Difference
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
• Why We Sleep: The New Science of Sleep and Dreams
• Deep Work: Rules for Focused Success in a Distracted World
• Predictably Irrational: The Hidden Forces that Shape Our Decisions
• Everything Is F*cked: A Book About Hope
• How to Win Friends and Influence People
• Men Are from Mars, Women Are from Venus
• How to Stop Worrying and Start Living
• The Science of Getting Rich: Discover the Secrets to Wealth
• Tuesdays with Morrie: An Old Man, a Young Man, and Life's Greatest Lesson
• Difficult Conversations: How to Discuss What Matters Most
• So good they can't ignore you: why skills trump passion in the quest for work you love
• Flow: The Psychology of Happiness
• Digital Minimalism: Choosing a Focused Life in a Noisy World
• The Ultimate Brian Tracy Library
• Who Moved My Cheese?
• The One Minute Manager
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
• Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think
• The Slight Edge
• The Effective Executive: The Definitive Guide to Getting the Right Things Done
• Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
• The Richest Man in Babylon
• Antifragile: Things that Gain from Disorder
• The Righteous Mind: Why Good People are Divided by Politics and Religion
• No Limits: The Art and Science of High Performance
• The 5 AM Club
• Take Control of Your Life: How to Silence Fear and Win the Mental Game
• The Power of Your Subconscious Mind
• The Art of Thinking Clearly: Better Thinking, Better Decisions
• Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth
• The Law of Success
• Effective Life Management
• Influence: The Psychology of Persuasion
• Life Is What You Make It A Story Of Love, Hope And How Determination Can Overcome Even Destiny
• Think and Grow Rich
• The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
• Think Straight: Change Your Thoughts, Change Your Life
• Can't Hurt Me: Master Your Mind and Defy the Odds
• Rich Dad Poor Dad: What the Rich Teach their Kids About Money that the Poor and Middle Class Do Not!
• How to Be a Bawse: A Guide to Conquering Life
• The 7 Habits of Highly Effective People
• Start With Why: How Great Leaders Inspire Everyone To Take Action
• The Magic of Thinking Big
• Do It Today
• The Rudest Book Ever
• The Alchemist
• Psycho-Cybernetics
• ReWork: Change the Way You Work Forever
• Think and Win like Dhoni
• Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell
• Thinking, Fast and Slow
• The Art of Public Speaking
• The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence Through Leadership
• Who Will Cry When You Die?: Life Lessons From The Monk Who Sold His Ferrari
• The Greatest Salesman in the World
• What Got You Here Won't Get You There
• Think Again: The Power of Knowing What You Don't Know
• The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter
• Do Epic Shit
• Designing Your Life
• Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less
• Principles: Life and Work
• Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Marketing

• The Boron Letters
• The 1-Page Marketing Plan
• Doing Content Right
• The Adweek Copywriting Handbook
• The Copywriter's Handbook