Skip to content

Commit

Permalink
Added carryover data set
Browse files Browse the repository at this point in the history
  • Loading branch information
Mark Andersen committed Feb 3, 2022
1 parent 205485e commit 946f9e8
Show file tree
Hide file tree
Showing 3 changed files with 3,675 additions and 1 deletion.
1,115 changes: 1,115 additions & 0 deletions MMMToyDataSetTwoPaidVarBalSpendEffect2RatioDimRetCarryover.ipynb

Large diffs are not rendered by default.

3 changes: 2 additions & 1 deletion README.md
Original file line number Diff line number Diff line change
Expand Up @@ -34,7 +34,8 @@ The data sets created by these two files are in the data directory so users do n
* robyn_toy_data_2paidvar_balanced_600000err.csv: two paid media each with identical effect and similar spend levels
* robyn_toy_data_2paidvar_bal_effratio_600000err.csv: two paid media with uneven effect (3:1 ratio) but similar spend levels
* robyn_toy_data_2paidvar_bal_eff2ratio_600000err.csv: two paid media with uneven effect (2:1 ratio) but similar spend levels
* robyn_toy_data_2paidvar_bal_eff2ratio_dimret_600000err.csv: two paid media with uneven effect and diminishing returns for one variable
* robyn_toy_data_2paidvar_bal_eff2ratio_dimret_600000err.csv: two paid media with uneven effect and diminishing returns for fb variable
* robyn_toy_data_2paidvar_bal_eff2ratio_dimret_carry_600000err.csv: two paid media, uneven effect, dim returns for fb, carryover returns for tv

We expect to retire use of this data set:
* robyn_toy_data_2paidvar_imbalanced_600000err.csv: originally the 2 paid variable data set, but vastly unequal spend is not consistent with typical MMM ground truth or Robyn's approach.
Expand Down
Loading

0 comments on commit 946f9e8

Please sign in to comment.