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add two sharing slides
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birdviewhome committed Mar 7, 2020
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Expand Up @@ -70,6 +70,7 @@ FM因子分解机模型的相关paper,在计算广告领域非常实用的模
### Budget Control
广告系统中Pacing,预算控制,以及怎么把预算控制与其他模块相结合的问题
* [Budget Pacing for Targeted Online Advertisements at LinkedIn](https://github.com/wzhe06/Ad-papers/blob/master/Budget%20Control/Budget%20Pacing%20for%20Targeted%20Online%20Advertisements%20at%20LinkedIn.pdf) <br />
* [广告系统中的智能预算控制策略](https://github.com/wzhe06/Ad-papers/blob/master/Budget%20Control/%E5%B9%BF%E5%91%8A%E7%B3%BB%E7%BB%9F%E4%B8%AD%E7%9A%84%E6%99%BA%E8%83%BD%E9%A2%84%E7%AE%97%E6%8E%A7%E5%88%B6%E7%AD%96%E7%95%A5.pdf) <br />
* [Predicting Traffic of Online Advertising in Real-time Bidding Systems from Perspective of Demand-Side Platforms](https://github.com/wzhe06/Ad-papers/blob/master/Budget%20Control/Predicting%20Traffic%20of%20Online%20Advertising%20in%20Real-time%20Bidding%20Systems%20from%20Perspective%20of%20Demand-Side%20Platforms.pdf) <br />
* [Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising](https://github.com/wzhe06/Ad-papers/blob/master/Budget%20Control/Real%20Time%20Bid%20Optimization%20with%20Smooth%20Budget%20Delivery%20in%20Online%20Advertising.pdf) <br />
* [PID控制经典培训教程](https://github.com/wzhe06/Ad-papers/blob/master/Budget%20Control/PID%E6%8E%A7%E5%88%B6%E7%BB%8F%E5%85%B8%E5%9F%B9%E8%AE%AD%E6%95%99%E7%A8%8B.pdf) <br />
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探索和利用,计算广告中非常经典,也是容易被大家忽视的问题,其实所有的广告系统都面临如何解决新广告主冷启动,以及在效果不好的情况下如何探索新的优质流量的问题,希望该目录下的几篇文章能够帮助到你
* [An Empirical Evaluation of Thompson Sampling](https://github.com/wzhe06/Ad-papers/blob/master/Exploration%20and%20Exploitation/An%20Empirical%20Evaluation%20of%20Thompson%20Sampling.pdf) <br />
* [Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments](https://github.com/wzhe06/Ad-papers/blob/master/Exploration%20and%20Exploitation/Dynamic%20Online%20Pricing%20with%20Incomplete%20Information%20Using%20Multi-Armed%20Bandit%20Experiments.pdf) <br />
* [广告系统中的探索与利用算法](https://github.com/wzhe06/Ad-papers/blob/master/Exploration%20and%20Exploitation/%E5%B9%BF%E5%91%8A%E7%B3%BB%E7%BB%9F%E4%B8%AD%E7%9A%84%E6%8E%A2%E7%B4%A2%E4%B8%8E%E5%88%A9%E7%94%A8%E7%AE%97%E6%B3%95.pdf) <br />
* [Finite-time Analysis of the Multiarmed Bandit Problem](https://github.com/wzhe06/Ad-papers/blob/master/Exploration%20and%20Exploitation/Finite-time%20Analysis%20of%20the%20Multiarmed%20Bandit%20Problem.pdf) <br />
* [A Fast and Simple Algorithm for Contextual Bandits](https://github.com/wzhe06/Ad-papers/blob/master/Exploration%20and%20Exploitation/A%20Fast%20and%20Simple%20Algorithm%20for%20Contextual%20Bandits.pdf) <br />
* [Customer Acquisition via Display Advertising Using MultiArmed Bandit Experiments](https://github.com/wzhe06/Ad-papers/blob/master/Exploration%20and%20Exploitation/Customer%20Acquisition%20via%20Display%20Advertising%20Using%20MultiArmed%20Bandit%20Experiments.pdf) <br />
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