#Australian university library persona
A collection of personas created for use in projects at Australian university libraries.
- Angela, part-time student
- Bruce, international student
- Diana, online student
- Eric, senior lecturer
- Jane, research academic
- Mike, postgrad student
Is your university library website designed for librarians or patrons?
As a content owner and writer, you need empathetic focus. With an understanding of and identification with our user population, you can focus your website content on the needs and expectations of our most important user groups. They are represented by our personae.
##Why use a persona? Using a persona helps:
- prevent self-referential thinking
- copy writers ensure site content is written to the appropriate audiences
##How to use a persona When creating / editing content:
- Choose a persona relevant to your content.
- Familiarise yourself with the persona's: "quote", user stories, demographics, tech, motivations and frustrations.
- Write / edit content targeted at this persona.