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  1. research_methods research_methods Public

    This repository contains materials for a Marketing Research Methods course, focusing on causal inference, experimental studies, and quasi-experimental designs. It includes hands-on implementations …

    Jupyter Notebook

  2. News_model_effect News_model_effect Public

    News Model Effect is a Python-based simulation tool designed to analyze how both positive and negative news impact a brand over time across various channels (e.g., social media and TV).

    Jupyter Notebook

  3. Pricing_models_dynamic Pricing_models_dynamic Public

    This project simulates driver allocation and surge pricing using Reinforcement Learning (Q-learning). The simulation models driver behavior, demand fluctuations, and pricing dynamics across multipl…

    Jupyter Notebook

  4. Thumbnail-analytics Thumbnail-analytics Public

    This repository contains a Google Colab notebook and associated data files to perform regression analysis on YouTube video engagement metrics using features extracted from video thumbnails and meta…

    Jupyter Notebook