Add Google AI Principles.

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PRINCIPLES.md

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+# AI at Google: our principles
+
+- [Be socially beneficial.](#user-content-be-socially-beneficial)
+- [Avoid creating or reinforcing unfair bias.](#user-content-avoid-creating-or-reinforcing-unfair-bias)
+- [Be built and tested for safety.](#user-content-be-built-and-tested-for-safety)
+- [Be accountable to people.](#user-content-be-accountable-to-people)
+- [Incorporate privacy design principles.](#user-content-incorporate-privacy-design-principles)
+- [Uphold high standards of scientific excellence.](#user-content-uphold-high-standards-of-scientific-excellence)
+- [Be made available for uses that accord with these principles.](#user-content-be-made-available-for-uses-that-accord-with-these-principles)
+- [AI applications we will not pursue.](#user-content-ai-applications-we-will-not-pursue)
+- [AI for the long term.](#user-content-ai-for-the-long-term)
+
+At its heart, AI is computer programming that learns and adapts. It can't solve
+every problem, but its potential to improve our lives is profound. At Google, we
+use AI to make products more useful—from email that's spam-free and easier to
+compose, to a digital assistant you can speak to naturally, to photos that pop
+the fun stuff out for you to enjoy.
+
+Beyond our products, we're using AI to help people tackle urgent problems. A
+pair of high school students are building AI-powered sensors to predict the risk
+of wildfires. Farmers are using it to monitor the health of their herds. Doctors
+are starting to use AI to help diagnose cancer and prevent blindness. These
+clear benefits are why Google invests heavily in AI research and development,
+and makes AI technologies widely available to others via our tools and
+open-source code.
+
+We recognize that such powerful technology raises equally powerful questions
+about its use. How AI is developed and used will have a significant impact on
+society for many years to come. As a leader in AI, we feel a deep responsibility
+to get this right. So today, we're announcing seven principles to guide our work
+going forward. These are not theoretical concepts; they are concrete standards
+that will actively govern our research and product development and will impact
+our business decisions.
+
+We acknowledge that this area is dynamic and evolving, and we will approach our
+work with humility, a commitment to internal and external engagement, and a
+willingness to adapt our approach as we learn over time.
+
+Objectives for AI applications We will assess AI applications in view of the
+following objectives. We believe that AI should:
+
+## Be socially beneficial.
+
+The expanded reach of new technologies increasingly touches society as a whole.
+Advances in AI will have transformative impacts in a wide range of fields,
+including healthcare, security, energy, transportation, manufacturing, and
+entertainment. As we consider potential development and uses of AI technologies,
+we will take into account a broad range of social and economic factors, and will
+proceed where we believe that the overall likely benefits substantially exceed
+the foreseeable risks and downsides.
+
+AI also enhances our ability to understand the meaning of content at scale. We
+will strive to make high-quality and accurate information readily available
+using AI, while continuing to respect cultural, social, and legal norms in the
+countries where we operate. And we will continue to thoughtfully evaluate when
+to make our technologies available on a non-commercial basis.
+
+## Avoid creating or reinforcing unfair bias.
+
+AI algorithms and datasets can reflect, reinforce, or reduce unfair biases. We
+recognize that distinguishing fair from unfair biases is not always simple, and
+differs across cultures and societies. We will seek to avoid unjust impacts on
+people, particularly those related to sensitive characteristics such as race,
+ethnicity, gender, nationality, income, sexual orientation, ability, and
+political or religious belief.
+
+## Be built and tested for safety.
+
+We will continue to develop and apply strong safety and security practices to
+avoid unintended results that create risks of harm. We will design our AI
+systems to be appropriately cautious, and seek to develop them in accordance
+with best practices in AI safety research. In appropriate cases, we will test AI
+technologies in constrained environments and monitor their operation after
+deployment.
+
+## Be accountable to people.
+
+We will design AI systems that provide appropriate opportunities for feedback,
+relevant explanations, and appeal. Our AI technologies will be subject to
+appropriate human direction and control.
+
+## Incorporate privacy design principles.
+
+We will incorporate our privacy principles in the development and use of our AI
+technologies. We will give opportunity for notice and consent, encourage
+architectures with privacy safeguards, and provide appropriate transparency and
+control over the use of data.
+
+## Uphold high standards of scientific excellence.
+
+Technological innovation is rooted in the scientific method and a commitment to
+open inquiry, intellectual rigor, integrity, and collaboration. AI tools have
+the potential to unlock new realms of scientific research and knowledge in
+critical domains like biology, chemistry, medicine, and environmental sciences.
+We aspire to high standards of scientific excellence as we work to progress AI
+development.
+
+We will work with a range of stakeholders to promote thoughtful leadership in
+this area, drawing on scientifically rigorous and multidisciplinary approaches.
+And we will responsibly share AI knowledge by publishing educational materials,
+best practices, and research that enable more people to develop useful AI
+applications.
+
+## Be made available for uses that accord with these principles.
+
+Many technologies have multiple uses. We will work to limit potentially harmful
+or abusive applications. As we develop and deploy AI technologies, we will
+evaluate likely uses in light of the following factors:
+
+Primary purpose and use: the primary purpose and likely use of a technology and
+application, including how closely the solution is related to or adaptable to a
+harmful use
+
+Nature and uniqueness: whether we are making available technology that is unique
+or more generally available
+
+Scale: whether the use of this technology will have significant impact
+
+Nature of Google's involvement: whether we are providing general-purpose tools,
+integrating tools for customers, or developing custom solutions
+
+## AI applications we will not pursue
+
+In addition to the above objectives, we will not design or deploy AI in the
+following application areas:
+
+* Technologies that cause or are likely to cause overall harm. Where there is a
+material risk of harm, we will proceed only where we believe that the benefits
+substantially outweigh the risks, and will incorporate appropriate safety
+constraints.
+
+* Weapons or other technologies whose principal purpose or implementation is to
+cause or directly facilitate injury to people.
+
+* Technologies that gather or use information for surveillance violating
+internationally accepted norms.
+
+* Technologies whose purpose contravenes widely accepted principles of
+international law and human rights.
+
+
+## AI for the long term
+
+While this is how we're choosing to approach AI, we understand there is room for
+many voices in this conversation. As AI technologies progress, we'll work with a
+range of stakeholders to promote thoughtful leadership in this area, drawing on
+scientifically rigorous and multidisciplinary approaches. And we will continue
+to share what we've learned to improve AI technologies and practices.
+
+We believe these principles are the right foundation for our company and the
+future development of AI. This approach is consistent with the values laid out
+in our original Founders' Letter back in 2004. There we made clear our intention
+to take a long-term perspective, even if it means making short-term tradeoffs.
+We said it then, and we believe it now.