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wzhe06 authored Mar 28, 2017
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### Bidding Strategy
计算广告中广告定价,RTB过程中广告出价策略的相关问题
* [Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Combining%20Powers%20of%20Two%20Predictors%20in%20Optimizing%20Real-Time%20Bidding%20Strategy%20under%20Constrained%20Budget.pdf) <br />
* [Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Combining%20Powers%20of%20Two%20Predictors%20in%20Optimizing%20Real-Time%20Bidding%20Strategy%20under%20Constrained%20Budget.pdf)<br />
国立台湾大学的文章,介绍一种基于流量选择的计算广告竞价方法,有别于传统的CTR CPC的方法,我在实践中尝试过该方法,非常有效
* [Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Real-Time%20Bidding%20Algorithms%20for%20Performance-Based%20Display%20Ad%20Allocation.pdf) <br />
* [Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Real-Time%20Bidding%20Algorithms%20for%20Performance-Based%20Display%20Ad%20Allocation.pdf)<br />
微软的一篇基于PID反馈控制的与效果相关的竞价算法
* [Research Frontier of Real-Time Bidding based Display Advertising.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Research%20Frontier%20of%20Real-Time%20Bidding%20based%20Display%20Advertising.pdf) <br />
* [Research Frontier of Real-Time Bidding based Display Advertising.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Research%20Frontier%20of%20Real-Time%20Bidding%20based%20Display%20Advertising.pdf)<br />
张伟楠博士的一篇介绍竞价算法的ppt,可以非常清晰的了解该问题的主要方法

### Budget Control
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